A workflow action plugs into an automation engine as a trigger, action, or step — a Zap step, a Make module, a Salesforce Flow action, a GitHub Action, or a monday recipe. Instead of a standalone app, you ship a building block that customers compose into their own automations.
This surface rewards small, well-scoped, reliable units: clear inputs and outputs, predictable auth, and good error handling. It is one of the highest-leverage ways to be present in a workflow-heavy ecosystem, because your action can appear in thousands of customer-built flows you never had to design.
Salesforce, Inc.
CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.
HubSpot, Inc.
Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.
Zoho Corporation
Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.
SAP SE
Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.
Slack Technologies, LLC
Directory of bots, slash commands, and workflow apps that extend Slack workspaces.
Amazon Web Services, Inc.
Marketplace for deployable SaaS, AMIs, containers, and data products that run on or alongside AWS.
Oracle Corporation
Marketplace for solutions built on or integrated with Oracle Cloud Infrastructure (OCI) and Oracle Fusion apps.
Microsoft Corporation
Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.
Atlassian Corporation
Marketplace for Jira, Confluence, and Bitbucket apps, actions, and integrations used by software teams.
GitHub, Inc.
Marketplace for GitHub Apps, Actions, and CI/CD integrations used across software development workflows.
ServiceNow, Inc.
Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.
Freshworks Inc.
Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.
Zendesk, Inc.
Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.
AppDirect, Inc.
White-label commerce and subscription marketplace platform used by telcos, ISVs, and channel partners to resell B2B SaaS.
Pipedrive Inc.
Marketplace for apps and integrations that extend the Pipedrive sales CRM.
PrestaShop SA
The official marketplace for the self-hosted open-source PrestaShop platform, selling PHP modules and themes that install directly into merchants' stores.
Creatio
Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.
Odoo S.A.
Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.
Bitrix, Inc.
Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.
monday.com Ltd.
Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.
RealtimeBoard, Inc. (Miro)
Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.
Cisco Systems, Inc.
Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.
Coda (Coda Project, Inc.)
Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.
Google LLC
Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.
Microsoft Corporation
Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.
Snowflake Inc.
Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.
Vercel Inc.
Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.
Intercom, Inc.
Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.
FrontApp, Inc.
Front's integrations marketplace for Plugin-SDK side-panel apps and Core/Channels API connectors into its shared-inbox platform, via a tiered partner program.
Gorgias, Inc.
Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.
Genesys Cloud Services, Inc.
Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.
Talkdesk, Inc.
Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.
Zapier, Inc.
The largest no-code automation directory, where publishing one connector makes your app usable across thousands of integrated SaaS tools and AI agents.
Make.com (Celonis SE)
A visual scenario-automation marketplace where a declaratively-built custom app becomes usable across thousands of integrated tools and AI agents.
Workato, Inc.
An enterprise iPaaS where SDK-built connectors and recipes distribute across a large B2B catalog and embeddable, white-label integration marketplaces.
Pipedream, Inc.
A developer-first, source-available automation registry where Node.js components and a hosted MCP layer distribute across thousands of apps and AI agents.
n8n GmbH
A fair-code, self-hostable automation platform where TypeScript npm "nodes" distribute across a large open integration catalog and AI-agent workflows.