PPlatformAppStores

Asana App Directory

Workspace

Asana, Inc. · Productivity & collaboration suites

Best for: SaaS vendors, automation providers, developer teams, and AI-tool builders that need a documented path to publish integrations for Asana’s project-management user base.

Overview

Asana App Directory is Asana’s public marketplace for discovering apps and integrations that connect external tools with Asana. The directory provides search, featured collections, partner classifications, and categories spanning communication, connectors, IT and development, productivity, reporting, and sales and services. Developers manage applications through Asana’s developer console and can submit completed listings for review when seeking availability beyond their own organization or development environment or public directory placement. Submission materials include OAuth configuration, descriptions, company information, support and privacy-policy URLs, setup instructions, and other listing details.

How to build & ship

  1. 1Create an application in the Asana developer console and choose the required API and authentication approach.
  2. 2Implement the integration using the REST API, OAuth, webhooks or events, client libraries, Batch API, or another applicable platform surface.
  3. 3Configure the public listing with its icon, OAuth redirect URL, images, descriptions, company details, support URL, and privacy-policy URL.
  4. 4Add setup instructions, a screencast link, and other requested listing details, then complete the interactive pre-flight checklist.
  5. 5Select Submit for review in the developer console, resolve feedback or omissions, and wait for Asana’s publication decision.

Key APIs & SDKs

REST API
OAuth 2.0
Webhooks and events
Batch API
Asana MCP Server

Integration types

Embedded app
Connector
Workflow action
Bot
Extension

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: Personal access token (PAT), Service account
  • Security review: Required
  • Public marketplace publication requires review and a complete listing package, including a unique icon, OAuth redirect URL, app images, descriptions, company information, support URL, privacy-policy URL, setup instructions, and a screencast link.
  • Build and configure the app in the developer console, complete listing details and the pre-flight checklist, select Submit for review, provide setup instructions and a screencast link, address review feedback or missing requirements, and await publication.
  • Standard limits are 150 requests per minute for free domains and 1,500 requests per minute for paid domains; search calls are limited to 60 requests per minute, with concurrent limits of 50 GET requests and 15 POST/PUT/PATCH/DELETE requests. HTTP 429 responses include Retry-After, and limits are allocated per authorization token.
Auth docs Store policies

Monetization

Free
Onboarding
Not publicly specified
Commission
Not publicly specified
Merchant of Record
Not publicly specified

Pros & cons for builders

Pros

  • Official first-party discovery channel with live search, categories, featured collections, and partner classifications.
  • Clear public-submission workflow with documented listing requirements and review checkpoints.
  • Broad developer surface including OAuth, REST API, webhooks, client libraries, Batch API, and MCP.

Cons

  • Public distribution requires review and a relatively complete listing package, including support and privacy-policy URLs.
  • Directory commercial terms, commissions, merchant-of-record arrangements, and onboarding fees are not publicly specified.
  • Rate limits vary by domain type and include separate search and concurrency controls that integrators must design around.

Frequently asked questions

How do I get my app approved on Asana App Directory?

Build and configure the app in the developer console, complete listing details and the pre-flight checklist, select Submit for review, provide setup instructions and a screencast link, address review feedback or missing requirements, and await publication.

What authentication does Asana App Directory use?

Asana App Directory apps primarily authenticate with OAuth 2.0, also supporting Personal access token (PAT), Service account.

How is Asana App Directory monetized?

Asana App Directory supports Free. Typical commission: Not publicly specified. Onboarding fee: Not publicly specified.

Is a security review required to list on Asana App Directory?

Yes, Asana App Directory requires a formal security or listing review before apps go live. Public marketplace publication requires review and a complete listing package, including a unique icon, OAuth redirect URL, app images, descriptions, company information, support URL, privacy-policy URL, setup instructions, and a screencast link.