Monetization model

Free to list app marketplaces

Free-to-list marketplaces charge nothing to publish, and many host free apps as the norm. The platform typically monetizes its own users (task volume, seats, compute) rather than taking a cut of yours, so the commercial relationship stays between you and your customer.

This is the lowest-friction way to get distribution and is common on automation and developer platforms (Zapier, Make, npm, the Visual Studio Marketplace). If you monetize, you do it through your own billing — the marketplace is a discovery and distribution channel, not a payment rail.

Marketplaces
53
Top ecosystems
Ecommerce, CRM
Platform is MoR
30 of 53
Model
Free to list

Marketplaces

53 listed

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2
Ecommerce

Extension marketplace for Adobe Commerce (Magento) storefronts, spanning self-hosted and cloud deployments.

Onboarding$0
Commission30% on Marketplace extension sales
Advanced· L3
Ecommerce

WordPress-native extension marketplace for stores built on WooCommerce.

Onboarding$0
Commission35-45% on Marketplace sales depending on category
Moderate· L2
CRM

Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.

Onboarding$0
Commission0% direct; paid apps use external billing
Moderate· L2
AI agents

Zoho Marketplace

Zoho Corporation

CRM

Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.

Onboarding$0
Commission30% on paid extension sales
Moderate· L2

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents

Notion Marketplace

Notion Labs, Inc.

Productivity

Integrations and widgets that extend Notion pages, databases, and workspaces.

Onboarding$0
Commission0%
Simple· L1
AI agents

Slack App Directory

Slack Technologies, LLC

Workspace

Directory of bots, slash commands, and workflow apps that extend Slack workspaces.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents
Browser

Distribution store for Chrome browser extensions, themes, and progressive web apps.

Onboarding$5 one-time developer registration fee
Commission0% (Chrome Web Store payments API deprecated; developers self-manage billing)
Moderate· L2

Microsoft Edge Add-ons

Microsoft Corporation

Browser

Store for Edge browser extensions, largely Manifest V3-compatible with Chrome Web Store submissions.

Onboarding$0
Commission15% on paid extensions via Microsoft Store commerce
Moderate· L2

GitHub Marketplace

GitHub, Inc.

Developer Tools

Marketplace for GitHub Apps, Actions, and CI/CD integrations used across software development workflows.

Onboarding$0
Commission25% on paid Marketplace apps (waived first $1M in some programs)
Moderate· L2
AI agents

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Squarespace Extensions

Squarespace, Inc.

Ecommerce

Squarespace's curated marketplace of OAuth-authenticated third-party connectors — shipping, fulfillment, inventory, and marketing services that plug into Squarespace Commerce stores.

Onboarding$0 to apply (approval required)
CommissionNo first-party rev-share; developers bill customers on their own platform
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents

Odoo Apps

Odoo S.A.

CRM

Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.

Onboarding$0 (free Odoo and VCS account required)
CommissionOdoo takes a cut of paid-app sales (developer take-rate not publicly disclosed)
Moderate· L2

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Webex App Hub

Cisco Systems, Inc.

Workspace

Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.

Onboarding$0
CommissionNo native rev-share; developers monetize their own service
Advanced· L3
AI agents

Coda Packs

Coda (Coda Project, Inc.)

Productivity

Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.

Onboarding$0 (one-time seller-approval form)
Commission30% to Coda; the developer receives 70% of net proceeds
Moderate· L2
AI agents

Airtable Marketplace

Formagrid, Inc. (Airtable)

Productivity

React-based embedded extensions that add visualizations, tools, and integrations inside Airtable bases, published through a reviewed CLI submission.

Onboarding$0
CommissionNo native rev-share; monetization handled outside Airtable
Advanced· L3
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2

Opera Add-ons

Opera Norway AS

Browser

Opera's official catalog for Chromium-based WebExtensions, free to publish but subject to slow human moderation.

Onboarding$0
CommissionNo store commerce system; extensions are distributed free
Moderate· L2

Raycast Store

Raycast Technologies Ltd.

Productivity

Open-source extension store for the Raycast launcher, published via GitHub PR review, free and MIT-licensed, with AI-agent tool support.

Onboarding$0
CommissionNo store commerce system (Raycast monetizes via its own Pro subscription)
Moderate· L2
AI agents
Browser

Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.

Onboarding$99/year Apple Developer Program membership
CommissionStandard App Store terms: 30%, or 15% under the Small Business Program
Advanced· L3
Cloud

Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.

OnboardingNone to list (Partner Network membership required)
CommissionAround 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Enterprise· L4
AI agents

Microsoft Azure Marketplace

Microsoft Corporation

Cloud

Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.

OnboardingNo cost to publish
Commission3% marketplace transaction fee on transactable offers (reduced from the former 20%)
Enterprise· L4
AI agents

Snowflake Marketplace

Snowflake Inc.

Cloud

Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.

OnboardingNone to become a provider
CommissionA Snowflake transaction fee is deducted from payout (rate not publicly disclosed)
Advanced· L3
AI agents
Cloud

Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.

OnboardingNone documented
CommissionVercel takes a revenue share on native-integration billing (rate not publicly disclosed)
Advanced· L3
AI agents

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents

Visual Studio Marketplace

Microsoft Corporation

Developer Tools

Microsoft's official marketplace for VS Code extensions, published via the vsce CLI with no built-in paid model.

Onboarding$0
Commission0% (no built-in payments; publishers handle any monetization themselves)
Moderate· L2
AI agents

JetBrains Marketplace

JetBrains s.r.o.

Developer Tools

JetBrains' official plugin marketplace for its IDE family, with built-in paid sales and a 15% commission as merchant of record.

Onboarding$0
Commission15% of the sale price (contractually capped at a maximum of 25%)
Moderate· L2
AI agents

Docker Hub

Docker, Inc.

Developer Tools

Docker's container image registry and distribution hub, with curated Official Images and a Verified Publisher program over free public pulls.

OnboardingVerified Publisher is a paid partner program (fees vary)
CommissionNo per-image sales; paid content is via program membership/subscription
Moderate· L2
AI agents
Developer Tools

HashiCorp's free public registry of Terraform providers and modules, consumed by the CLI with GitHub-auth, GPG-signed publishing.

Onboarding$0
Commission0%
Advanced· L3

npm Registry

GitHub, Inc.

Developer Tools

The default package registry for the JavaScript/Node.js ecosystem, with token/OIDC-based publishing, free public packages, and no commission.

Onboarding$0
Commission0% (paid tiers cover private packages, not per-package sales)
Simple· L1
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

Front App Marketplace

FrontApp, Inc.

Helpdesk

Front's integrations marketplace for Plugin-SDK side-panel apps and Core/Channels API connectors into its shared-inbox platform, via a tiered partner program.

OnboardingNone to list
CommissionNo storefront cut; partners monetize their own SaaS and via referrals
Moderate· L2
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents
General SaaS

The largest no-code automation directory, where publishing one connector makes your app usable across thousands of integrated SaaS tools and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Zapier monetizes end-user task volume)
Moderate· L2
AI agents

Make

Make.com (Celonis SE)

General SaaS

A visual scenario-automation marketplace where a declaratively-built custom app becomes usable across thousands of integrated tools and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Make monetizes end-user operation volume)
Moderate· L2
AI agents

Workato

Workato, Inc.

General SaaS

An enterprise iPaaS where SDK-built connectors and recipes distribute across a large B2B catalog and embeddable, white-label integration marketplaces.

OnboardingEnterprise contract (varies)
CommissionEmbed partners can earn 10% of a customer's first-year ARR as Workato credit
Advanced· L3
AI agents

Pipedream

Pipedream, Inc.

General SaaS

A developer-first, source-available automation registry where Node.js components and a hosted MCP layer distribute across thousands of apps and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Pipedream monetizes execution credits and Connect usage)
Advanced· L3
AI agents

n8n

n8n GmbH

General SaaS

A fair-code, self-hostable automation platform where TypeScript npm "nodes" distribute across a large open integration catalog and AI-agent workflows.

Onboarding$0 (free to list)
CommissionNone (n8n Cloud monetizes executions; self-hosting is free)
Advanced· L3
AI agents