Workato, Inc. · General SaaS app marketplaces
Workato is an enterprise-grade iPaaS whose connector ecosystem targets mid-market and large B2B rather than the SMB/no-code crowd. Developers build custom connectors with the Ruby-based Connector SDK; connectors are private by default and can be shared with open or closed source, with versioning and automatic update notifications. Alongside connectors, Workato ships over a thousand pre-built connectors and a large community library of reusable recipes, so distribution happens through both the connector catalog and recipe templates.
Workato's most distinctive channel is its Embedded/OEM platform: SaaS vendors embed Workato's integration engine inside their own product and expose a marketplace of connectors to their customers. The Embed Partner Program rewards partners with credit equal to 10% of a customer's first-year ARR toward their Embed contract. Pricing is enterprise-quoted, and the platform emphasizes governance, security, and orchestration depth over self-serve simplicity. Choose Workato when your integration story is enterprise B2B, when you need robust connector versioning and governance, or when you want to embed a white-labeled integration marketplace inside your own SaaS.