Make
Make.com (Celonis SE)
A visual scenario-automation marketplace where a declaratively-built custom app becomes usable across thousands of integrated tools and AI agents.
Workato, Inc. · General SaaS app marketplaces
Workato is an enterprise-grade iPaaS whose connector ecosystem targets mid-market and large B2B rather than the SMB/no-code crowd. Developers build custom connectors with the Ruby-based Connector SDK; connectors are private by default and can be shared with open or closed source, with versioning and automatic update notifications. Alongside connectors, Workato ships over a thousand pre-built connectors and a large community library of reusable recipes, so distribution happens through both the connector catalog and recipe templates.
Workato's most distinctive channel is its Embedded/OEM platform: SaaS vendors embed Workato's integration engine inside their own product and expose a marketplace of connectors to their customers. The Embed Partner Program rewards partners with credit equal to 10% of a customer's first-year ARR toward their Embed contract. Pricing is enterprise-quoted, and the platform emphasizes governance, security, and orchestration depth over self-serve simplicity. Choose Workato when your integration story is enterprise B2B, when you need robust connector versioning and governance, or when you want to embed a white-labeled integration marketplace inside your own SaaS.
Custom connectors are private by default; making one globally available requires submitting a pull request that the Workato team reviews for code quality and behavior (no publicly fixed turnaround).
Workato apps primarily authenticate with OAuth 2.0, also supporting API key, JWT.
Workato supports Free, Revenue share. Typical commission: Embed partners can earn 10% of a customer's first-year ARR as Workato credit. Onboarding fee: Enterprise contract (varies).
Yes, Workato requires a formal security or listing review before apps go live. Custom SDK connectors are private by default; public sharing and the Embed Partner Program involve Workato review and partnership.