PPlatformAppStores

Zapier App Directory

General SaaS

Zapier, Inc. · General SaaS app marketplaces

Best for: SaaS apps wanting broad no-code automation reach with minimal code.

Overview

Zapier is the largest general-SaaS automation directory, with thousands of listed apps consumed by millions of customers. A developer builds one integration — defining triggers, actions, and searches with their auth scheme — via the low-code Platform UI or the Platform CLI, and that single connector becomes usable inside every Zap workflow across the ecosystem. This is classic publish-once, reach-everywhere distribution: the app surfaces in Zapier's directory, in-product search, recommendation emails, and inside other SaaS tools that embed Zapier.

Publishing is free. Zapier reviews each public integration against explicit requirements before it graduates through a 90-day Beta to Public status, after which the partner is auto-enrolled in the Integration Partner Program. Zapier does not take a cut of the partner's revenue and is not a merchant of record — it monetizes its own users on task-based subscription plans. Choose Zapier when the goal is maximum consumer/SMB and prosumer reach with the least engineering lift; its MCP server and Agents product now also make the same connector library callable by AI agents.

How to build & ship

  1. 1Create an integration in the Zapier Platform UI (visual builder) or with the Platform CLI for code-first development
  2. 2Configure authentication (OAuth2, API key, etc.) and test the connection
  3. 3Define triggers, actions, and searches, mapping input/output fields to your API
  4. 4Test each operation in the builder and add sample data
  5. 5Invite users to the private version and reach the required active-user threshold
  6. 6Submit the integration for Zapier's review to move from Beta to Public

Key APIs & SDKs

Zapier Platform UI (visual builder)
Zapier Platform CLI
zapier-platform-core (JS SDK)
Triggers / Actions / Searches model
Authentication schemes (OAuth2, API key)

Integration types

Connector
Workflow action

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key, JWT
  • Security review: Required
  • Zapier reviews every public integration against published requirements before it moves Pending → Beta (90 days) → Public.
  • Zapier runs a design/functionality review before an integration goes Public, and it must first meet an active-user requirement in Beta; review commonly takes about one to two weeks.
  • Varies by plan and by the partner's own API; Zapier throttles polling and task volume per account tier.
Auth docs Store policies

Monetization

Free
Onboarding
$0 (free to list)
Commission
None (no partner rev-share; Zapier monetizes end-user task volume)
Merchant of Record
Not applicable (partners bill their own SaaS separately)

Pros & cons for builders

Pros

  • Largest no-code automation audience with thousands of connected apps
  • Choice of visual builder or code-first CLI
  • Strong docs, samples, and a well-defined trigger/action model
  • Public listing drives meaningful inbound discovery

Cons

  • Public listing gated by an active-user threshold and a design review
  • Polling-based triggers and platform constraints limit some advanced logic
  • Ongoing maintenance expected to keep the listing published

Frequently asked questions

How do I get my app approved on Zapier App Directory?

Zapier runs a design/functionality review before an integration goes Public, and it must first meet an active-user requirement in Beta; review commonly takes about one to two weeks.

What authentication does Zapier App Directory use?

Zapier App Directory apps primarily authenticate with OAuth 2.0, also supporting API key, JWT.

How is Zapier App Directory monetized?

Zapier App Directory supports Free. Typical commission: None (no partner rev-share; Zapier monetizes end-user task volume). Onboarding fee: $0 (free to list).

Is a security review required to list on Zapier App Directory?

Yes, Zapier App Directory requires a formal security or listing review before apps go live. Zapier reviews every public integration against published requirements before it moves Pending → Beta (90 days) → Public.