Zapier, Inc. · General SaaS app marketplaces
Zapier is the largest general-SaaS automation directory, with thousands of listed apps consumed by millions of customers. A developer builds one integration — defining triggers, actions, and searches with their auth scheme — via the low-code Platform UI or the Platform CLI, and that single connector becomes usable inside every Zap workflow across the ecosystem. This is classic publish-once, reach-everywhere distribution: the app surfaces in Zapier's directory, in-product search, recommendation emails, and inside other SaaS tools that embed Zapier.
Publishing is free. Zapier reviews each public integration against explicit requirements before it graduates through a 90-day Beta to Public status, after which the partner is auto-enrolled in the Integration Partner Program. Zapier does not take a cut of the partner's revenue and is not a merchant of record — it monetizes its own users on task-based subscription plans. Choose Zapier when the goal is maximum consumer/SMB and prosumer reach with the least engineering lift; its MCP server and Agents product now also make the same connector library callable by AI agents.