General SaaS app marketplaces

General SaaS marketplaces are aggregation and distribution layers rather than extensions of one host product. Some, like AppDirect, power the branded storefronts of telcos and resellers so a single integration reaches many channels; others, like Setapp, bundle independent apps under one subscription and pay developers from a shared pool.

Because the model varies, so does the integration: billing and provisioning APIs plus SSO for reseller platforms, native app packaging for subscription bundles, and standard OAuth connectors for CRM-adjacent stores like Pipedrive. Monetization ranges from revenue share to usage-based billing, and the merchant of record depends on the channel.

Reach for this category when you want distribution breadth without building around a single ecosystem’s UI — trading deep native integration for exposure across multiple storefronts, resellers, or a curated subscription catalog.

Marketplaces in general saas app marketplaces

30 listed
General SaaS

An e-commerce marketplace where HR applications and integrations connect with ADP products and data.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
General SaaS

Official Alteryx marketplace for Alteryx- and partner-built add-ons, tools, apps, connectors, and utilities.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2

AppDirect

AppDirect, Inc.

General SaaS

White-label commerce and subscription marketplace platform used by telcos, ISVs, and channel partners to resell B2B SaaS.

OnboardingNegotiated per vendor agreement
CommissionRevenue share negotiated per reseller channel
Advanced· L3
Property management and real estate technology

An industry-specific marketplace for AppFolio property-management apps, proptech integrations, and related accounting, consulting, and operational solutions.

OnboardingNot publicly specified.
CommissionNot publicly specified.
Moderate· L2

Blackboard App Catalog

Blackboard, an Anthology brand

Education, learning management, and workforce training

A first-party Blackboard Learn directory for discovering and distributing third-party LTI, REST API, Partner Cloud, and Building Block integrations.

OnboardingUnknown; public sources do not establish a universal marketplace onboarding or listing fee.
CommissionUnknown; public sources do not establish a catalog commission or revenue-share policy.
Moderate· L2
Hospitality PMS and hotel operations integrations

A hospitality-focused marketplace for integrations that extend Cloudbeds property-management workflows across distribution, guest experience, payments, revenue, and hotel operations.

OnboardingNot publicly specified
CommissionNot publicly specified
Enterprise· L4

Coupa App Marketplace

Coupa Software, Inc.

General SaaS

Official marketplace for Coupa Partner applications, including certified embedded apps, connectors, and integration components.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Event technology

A reviewed Eventbrite marketplace for discoverable apps supporting event registration, ticketing, marketing, CRM, productivity, analytics, and website integrations.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2
Financial services and fintech application marketplace

A financial-services marketplace where fintech publishers distribute applications and integrations built with Finastra APIs, SPIs, datasets, and developer tooling.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
General SaaS

Fiserv AppMarket is a curated marketplace for pre-integrated fintech applications serving Fiserv-connected banks, credit unions, and financial-services platforms.

OnboardingNot publicly specified
CommissionNot publicly specified
Enterprise· L4
Food systems, restaurants, and food-service operations

A live Foodics catalog for restaurant-focused third-party apps spanning ordering, delivery, accounting, ERP, inventory, loyalty, payments, reservations, and analytics.

OnboardingNot publicly specified.
CommissionNot publicly specified for Marketplace publishers; commissions described in separate referral or reseller programs are not treated as Marketplace economics.
Moderate· L2

GPT Store

OpenAI

General SaaS

OpenAI’s ChatGPT marketplace for discovering publicly available custom GPTs across productivity, education, programming, research, and other categories.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2
AI agents
Fleet and connected transportation solutions

A first-party marketplace for fleet, telematics, logistics, vehicle-data, connected-hardware, and transportation workflow solutions integrated with Geotab.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
General SaaS

Official directory where developers publish integrations that connect third-party apps and services with Klaviyo.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Make

Make.com (Celonis SE)

General SaaS

A visual scenario-automation marketplace where a declaratively-built custom app becomes usable across thousands of integrated tools and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Make monetizes end-user operation volume)
Moderate· L2
AI agents
General SaaS

Motive App Marketplace connects fleet-management, trucking, logistics, telematics, maintenance, fuel, safety, insurance, OEM, and transportation applications with Motive customers.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Healthcare API and application marketplace

A healthcare API marketplace for third-party applications extending NextGen Enterprise across clinical care, patient access, interoperability, and operational workflows.

OnboardingNot publicly specified. NextGen states that Patient Access app development and Open Access development or deployment have no fee, while the API Distributor Program may have fees based on data scope or other requirements.
CommissionNot publicly specified.
Advanced· L3
Legal technology, governance, risk, and compliance

A first-party catalog for pre-built integrations connecting privacy, consent, data governance, security, risk, and compliance systems with OneTrust.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2

Pipedream

Pipedream, Inc.

General SaaS

A developer-first, source-available automation registry where Node.js components and a hosted MCP layer distribute across thousands of apps and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Pipedream monetizes execution credits and Connect usage)
Advanced· L3
AI agents

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

Procore Marketplace

Procore Technologies, Inc.

General SaaS

Official Procore app marketplace for construction-management integrations, embedded applications, and project-data connections.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
General SaaS

Intuit's app marketplace for discovering third-party and Intuit-built integrations that extend QuickBooks for business workflows.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Setapp

MacPaw Inc.

General SaaS

Curated multi-app subscription platform bundling independent Mac and iOS apps under one monthly fee.

Onboarding$0 to apply; curated acceptance
CommissionRevenue-share pool distributed by usage share, not a fixed per-sale cut
Moderate· L2

Twitch Extensions Directory

Twitch Interactive, Inc. (Twitch)

General SaaS

Twitch’s directory and management experience for interactive third-party extensions embedded in Twitch video, channel panels, and mobile surfaces.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Workato

Workato, Inc.

General SaaS

An enterprise iPaaS where SDK-built connectors and recipes distribute across a large B2B catalog and embeddable, white-label integration marketplaces.

OnboardingEnterprise contract (varies)
CommissionEmbed partners can earn 10% of a customer's first-year ARR as Workato credit
Advanced· L3
AI agents

Workday Marketplace

Workday, Inc.

General SaaS

Official Workday catalog for discovering trusted apps, agents, and partner solutions that extend the Workday platform.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

Xero App Store

Xero Limited

General SaaS

Xero’s official marketplace for discovering, evaluating, and connecting third-party apps that extend Xero for small businesses and accounting practices.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
General SaaS

The largest no-code automation directory, where publishing one connector makes your app usable across thousands of integrated SaaS tools and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Zapier monetizes end-user task volume)
Moderate· L2
AI agents
General SaaS

Discover integrated healthcare IT applications for athenaOne workflows, including clinical, practice management, billing, interoperability, and patient-engagement solutions.

OnboardingNot publicly specified
CommissionNot publicly specified
Enterprise· L4

n8n

n8n GmbH

General SaaS

A fair-code, self-hostable automation platform where TypeScript npm "nodes" distribute across a large open integration catalog and AI-agent workflows.

Onboarding$0 (free to list)
CommissionNone (n8n Cloud monetizes executions; self-hosting is free)
Advanced· L3
AI agents

Frequently asked questions

Which general saas app marketplaces are in this directory?

30 marketplaces: ADP Marketplace, Alteryx Marketplace, AppDirect, AppFolio Stack Marketplace, Blackboard App Catalog, Cloudbeds Marketplace, Coupa App Marketplace, Eventbrite App Marketplace, Finastra App Finder (FusionFabric.cloud), Fiserv AppMarket, Foodics App Marketplace, GPT Store, Geotab Marketplace, Klaviyo App Marketplace, Make, Motive App Marketplace, NextGen Healthcare API Marketplace, OneTrust Integrations Marketplace, Pipedream, Pipedrive Marketplace, Procore Marketplace, QuickBooks App Store, Setapp, Twitch Extensions Directory, Workato, Workday Marketplace, Xero App Store, Zapier App Directory, athenahealth Marketplace, n8n.

What authentication models do general saas app marketplaces use?

Most use , OAuth 2.0, None. OAuth 2.0 is the norm for public, multi-tenant apps; API keys and personal access tokens are common for single-account integrations.

How many require a security review before listing?

20 of 30 require a formal security or listing review before an app goes live. 7 explicitly support AI agents or bots.