PPlatformAppStores

GPT Store

General SaaS

OpenAI · General SaaS app marketplaces

Best for: Creators and organizations distributing conversational, instruction-driven AI experiences to ChatGPT users, especially when discovery and optional REST API integrations matter.

Overview

GPT Store is OpenAI’s public discovery marketplace for custom GPTs available through ChatGPT. The marketplace presents featured and trending GPTs, creator attribution, search or category-oriented browsing, and listings spanning productivity, education, programming, research and analysis, writing, lifestyle, and image generation. Publishing makes an eligible GPT publicly available through ChatGPT and depends on plan eligibility, workspace settings, permissions, and applicable product and policy requirements. GPTs can connect to external services through GPT Actions using REST APIs, JSON schemas, function calling, and configured third-party authentication.

How to build & ship

  1. 1Create and configure a custom GPT in ChatGPT with instructions, knowledge, and optional capabilities or external actions.
  2. 2Define the REST API operation and JSON schema for any GPT Action, then configure applicable third-party authentication.
  3. 3Test the GPT and its action calls, including inputs, outputs, and user-facing behavior.
  4. 4Open the GPT editor, select Share, choose GPT Store, and complete the publication prompts.
  5. 5Select a category, review builder-name or website presentation, confirm policy and product compliance, and publish if eligible.

Key APIs & SDKs

Custom GPT editor
GPT Actions
OpenAPI/JSON schema definition
Function Calling
Action authentication configuration

Integration types

Embedded app
Connector
Workflow action
Bot

Authentication & security

  • Primary auth: ChatGPT/OpenAI account and plan or workspace permissions
  • Also supports: Third-party application authentication configured through GPT Actions
  • Security review: Not publicly specified
  • Publication requires policy and product compliance confirmation; public GPT Actions require a valid Privacy Policy URL, while a universal manual security-review SLA is not publicly specified.
  • OpenAI’s publication flow may ask the publisher to choose a category, review builder-name or website presentation, and confirm compliance with applicable policy and product requirements. Eligibility is affected by plan, workspace settings, permissions, unsupported app connections, and Actions without a valid Privacy Policy URL. No fixed manual-review duration or universal security-certification process is publicly specified.
  • Not publicly specified
Auth docs Store policies

Monetization

Free
Onboarding
Not publicly specified
Commission
Not publicly specified
Merchant of Record
Not publicly specified

Pros & cons for builders

Pros

  • Public discovery inside ChatGPT
  • Broad category coverage and creator attribution
  • REST-based GPT Actions provide external-service interoperability

Cons

  • Creation and publication eligibility is restricted by account, plan, workspace, and permission rules
  • Unsupported app connections or missing Action privacy-policy URLs can block publication
  • Fees, commissions, revenue share, and rate limits are not publicly specified

Frequently asked questions

How do I get my app approved on GPT Store?

OpenAI’s publication flow may ask the publisher to choose a category, review builder-name or website presentation, and confirm compliance with applicable policy and product requirements. Eligibility is affected by plan, workspace settings, permissions, unsupported app connections, and Actions without a valid Privacy Policy URL. No fixed manual-review duration or universal security-certification process is publicly specified.

What authentication does GPT Store use?

GPT Store apps primarily authenticate with ChatGPT/OpenAI account and plan or workspace permissions, also supporting Third-party application authentication configured through GPT Actions.

How is GPT Store monetized?

GPT Store supports Free. Typical commission: Not publicly specified. Onboarding fee: Not publicly specified.

Is a security review required to list on GPT Store?

GPT Store's public materials do not specify a universal security-review requirement. Publication requires policy and product compliance confirmation; public GPT Actions require a valid Privacy Policy URL, while a universal manual security-review SLA is not publicly specified.