Integration type

Embedded apps app marketplaces

An embedded app lives inside the host product’s own UI: a page in the admin, a panel beside a record, a card in the inbox, or a view on a canvas. It is the deepest integration surface a marketplace offers, and usually the highest-converting one, because the user never leaves the tool they already trust to use your product.

Building an embedded app means adopting the platform’s UI framework and lifecycle — Shopify’s embedded admin, Zendesk’s ZAF, Intercom’s Canvas Kit, Atlassian Forge/Connect, or a meeting/whiteboard SDK. Auth is almost always OAuth 2.0 at the account level, and listings tend to face stricter review because your app runs inside the host’s surface. Choose an embedded surface when your value depends on context — seeing and acting on the host’s data in place — rather than on a background sync.

Marketplaces
41
Top ecosystems
CRM, Helpdesk
Common auth
OAuth 2.0, API key
AI-capable
28 of 41

Marketplaces

41 listed

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2
Ecommerce

Extension marketplace for Adobe Commerce (Magento) storefronts, spanning self-hosted and cloud deployments.

Onboarding$0
Commission30% on Marketplace extension sales
Advanced· L3
Ecommerce

WordPress-native extension marketplace for stores built on WooCommerce.

Onboarding$0
Commission35-45% on Marketplace sales depending on category
Moderate· L2

Salesforce AgentExchange

Salesforce, Inc.

CRM

CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.

OnboardingPartner program fees vary
Commission15% revenue share on AppExchange transactions
Enterprise· L4
AI agents
CRM

Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.

Onboarding$0
Commission0% direct; paid apps use external billing
Moderate· L2
AI agents

Zoho Marketplace

Zoho Corporation

CRM

Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.

Onboarding$0
Commission30% on paid extension sales
Moderate· L2

SAP Store

SAP SE

CRM

Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.

OnboardingSAP partner program fees vary
CommissionNegotiated per partner agreement
Enterprise· L4
AI agents

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Microsoft AppSource

Microsoft Corporation

Cloud

Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.

OnboardingPartner Center registration fee
Commission20% marketplace service fee on transactable offers
Enterprise· L4
AI agents

Atlassian Marketplace

Atlassian Corporation

Developer Tools

Marketplace for Jira, Confluence, and Bitbucket apps, actions, and integrations used by software teams.

Onboarding$0
Commission15% on paid app sales
Advanced· L3
AI agents

ServiceNow Store

ServiceNow, Inc.

Helpdesk

Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.

OnboardingTechnology Partner Program fees vary
CommissionNegotiated per partner agreement
Advanced· L3
AI agents

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

Setapp

MacPaw Inc.

General SaaS

Curated multi-app subscription platform bundling independent Mac and iOS apps under one monthly fee.

Onboarding$0 to apply; curated acceptance
CommissionRevenue-share pool distributed by usage share, not a fixed per-sale cut
Moderate· L2

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents

Odoo Apps

Odoo S.A.

CRM

Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.

Onboarding$0 (free Odoo and VCS account required)
CommissionOdoo takes a cut of paid-app sales (developer take-rate not publicly disclosed)
Moderate· L2

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Webex App Hub

Cisco Systems, Inc.

Workspace

Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.

Onboarding$0
CommissionNo native rev-share; developers monetize their own service
Advanced· L3
AI agents

Airtable Marketplace

Formagrid, Inc. (Airtable)

Productivity

React-based embedded extensions that add visualizations, tools, and integrations inside Airtable bases, published through a reviewed CLI submission.

Onboarding$0
CommissionNo native rev-share; monetization handled outside Airtable
Advanced· L3
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2
Cloud

Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.

OnboardingNone to list (Partner Network membership required)
CommissionAround 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Enterprise· L4
AI agents

Microsoft Azure Marketplace

Microsoft Corporation

Cloud

Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.

OnboardingNo cost to publish
Commission3% marketplace transaction fee on transactable offers (reduced from the former 20%)
Enterprise· L4
AI agents

Snowflake Marketplace

Snowflake Inc.

Cloud

Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.

OnboardingNone to become a provider
CommissionA Snowflake transaction fee is deducted from payout (rate not publicly disclosed)
Advanced· L3
AI agents
Cloud

Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.

OnboardingNone documented
CommissionVercel takes a revenue share on native-integration billing (rate not publicly disclosed)
Advanced· L3
AI agents

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

Front App Marketplace

FrontApp, Inc.

Helpdesk

Front's integrations marketplace for Plugin-SDK side-panel apps and Core/Channels API connectors into its shared-inbox platform, via a tiered partner program.

OnboardingNone to list
CommissionNo storefront cut; partners monetize their own SaaS and via referrals
Moderate· L2
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents

Talkdesk AppConnect

Talkdesk, Inc.

Helpdesk

Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.

OnboardingDeveloper account is request-provisioned (fees vary)
CommissionRev-share terms not publicly documented
Enterprise· L4
AI agents