PPlatformAppStores

Atlassian Marketplace

Developer Tools

Atlassian Corporation · Developer tools & code hosting

Best for: Teams building enterprise integrations and add-ons for Jira, Confluence, and Bitbucket Cloud.

Overview

Atlassian Marketplace connects developers with Jira and Confluence users. Apps can be built with Forge (Atlassian's serverless runtime) or Connect (external-hosted). Forge simplifies hosting and security; Connect offers deeper UI extensibility and custom backends.

How to build & ship

  1. 1Register as an Atlassian Marketplace vendor and set up a developer account
  2. 2Build a Forge app (recommended) or a Connect app against Jira/Confluence/Bitbucket REST APIs
  3. 3Develop and test with the Forge CLI (forge deploy) or your Connect descriptor and tunnel
  4. 4Create a Marketplace listing with app details, pricing, and privacy/security info
  5. 5Submit for Atlassian approval, addressing the app approval and security guidelines
  6. 6Optionally pursue the Cloud Fortified badge for enhanced reliability/security signals

Key APIs & SDKs

Forge platform (CLI, UI Kit, Custom UI, FaaS runtime)
Connect framework (app descriptor, iframes, JWT auth)
Jira/Confluence Cloud REST APIs
Marketplace REST API (licensing, versions, listings)
Forge storage and remote/async events APIs

Integration types

Embedded app
Connector
Workflow action

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key, JWT
  • Security review: Required
  • Forge apps run in Atlassian-managed sandboxes; Connect apps require data-residency and security declarations.
  • New apps and paid/data-handling apps go through Atlassian's manual approval against app approval and security guidelines before listing, typically days to a few weeks depending on complexity.
  • Forge and Connect rate limits differ; Connect relies on product API quotas.
Auth docs Store policies

Monetization

Paid app
Usage-based
Onboarding
$0
Commission
15% on paid app sales
Merchant of Record
Atlassian acts as MoR for Marketplace transactions

Pros & cons for builders

Pros

  • Access to a large enterprise customer base already inside Jira/Confluence
  • Atlassian handles licensing, billing, and payouts for paid apps
  • Forge provides hosted infrastructure, auth, and storage out of the box
  • Cloud Fortified program offers a trust/quality differentiator

Cons

  • Approval and security review can be slow and prescriptive
  • Forge platform constraints and quotas limit some architectures
  • Ongoing compliance obligations (e.g., data residency, security) for listed apps