Monetization model

Paid apps app marketplaces

On paid-app marketplaces the platform runs the commerce: customers buy through the store, the platform collects payment (often as merchant of record, handling tax and chargebacks), and you receive a payout net of a revenue share. Shopify, Atlassian, JetBrains, and the mobile app stores all work this way.

The upside is a frictionless purchase inside a trusted checkout and no billing infrastructure to build; the tradeoff is the commission and the platform’s pricing rules. It is the fastest path to charging money when your buyers already transact inside the host.

Marketplaces
77
Top ecosystems
Cloud, Ecommerce
Platform is MoR
36 of 77
Model
Paid apps

Marketplaces

77 listed
General SaaS

An e-commerce marketplace where HR applications and integrations connect with ADP products and data.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

AWS Marketplace

Amazon Web Services, Inc.

Cloud

Marketplace for deployable SaaS, AMIs, containers, and data products that run on or alongside AWS.

Onboarding$0 to list; enterprise contracts vary
CommissionAWS marketplace fee (typically 3%) on transacted revenue
Enterprise· L4
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3

Atlassian Marketplace

Atlassian Corporation

Developer Tools

Marketplace for Jira, Confluence, and Bitbucket apps, actions, and integrations used by software teams.

Onboarding$0
Commission15% on paid app sales
Advanced· L3
AI agents

Autodesk's first-party marketplace distributes third-party extensions, cloud integrations, BIM tools, and AI connectors for Autodesk design, construction, and manufacturing workflows.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2
AI agents

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents
Developer Tools

Bubble’s official directory for discovering, installing, and publishing plugins that extend Bubble web and native mobile apps.

OnboardingNot publicly specified
CommissionBubble retains 25% of Plugin License payments and remits the remainder to the seller.
Advanced· L3
Browser

Distribution store for Chrome browser extensions, themes, and progressive web apps.

Onboarding$5 one-time developer registration fee
Commission0% (Chrome Web Store payments API deprecated; developers self-manage billing)
Moderate· L2

Clio App Directory

Clio (Themis Solutions Inc.)

Helpdesk

Official directory for integrations and legal-technology apps that connect external tools and services with Clio applications.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Coda Packs

Coda (Coda Project, Inc.)

Productivity

Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.

Onboarding$0 (one-time seller-approval form)
Commission30% to Coda; the developer receives 70% of net proceeds
Moderate· L2
AI agents

Coupa App Marketplace

Coupa Software, Inc.

General SaaS

Official marketplace for Coupa Partner applications, including certified embedded apps, connectors, and integration components.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents
Cloud

Official CrowdStrike catalog to discover, try, and buy partner solutions, integrations, and Falcon Foundry apps for security operations.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

Databricks Marketplace

Databricks, Inc.

Cloud

A catalog for discovering and securely sharing data products, datasets, notebooks, dashboards, and other data assets through Databricks.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents
Ecommerce

Duda’s marketplace for third-party apps and services that extend Duda websites with forms, chatbots, accessibility, SEO, marketing, booking, and analytics.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3
Workspace

Community marketplace for plugins that extend Figma editors and help users customize experiences and automate design-file actions.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents
Fleet and connected transportation solutions

A first-party marketplace for fleet, telematics, logistics, vehicle-data, connected-hardware, and transportation workflow solutions integrated with Geotab.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

GitHub Marketplace

GitHub, Inc.

Developer Tools

Marketplace for GitHub Apps, Actions, and CI/CD integrations used across software development workflows.

Onboarding$0
Commission25% on paid Marketplace apps (waived first $1M in some programs)
Moderate· L2
AI agents

GoHighLevel Marketplace

GoHighLevel (HighLevel)

CRM

Marketplace for apps and integrations that extend GoHighLevel marketing, sales, CRM, automation, and related platform capabilities.

OnboardingNot publicly specified
CommissionHighLevel currently deducts no commission and developers receive the entire customer payment; agency resale markups can change the end-user price.
Advanced· L3
AI agents
Cloud

Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.

OnboardingNone to list (Partner Network membership required)
CommissionAround 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Enterprise· L4
AI agents
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents
Developer Tools

Official catalog for Grafana data source, panel, and application plugins that extend Grafana with integrations, visualizations, and workflows.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
CRM

Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.

Onboarding$0
Commission0% direct; paid apps use external billing
Moderate· L2
AI agents
Developer Tools

A searchable Hub for discovering, sharing, versioning, and using machine-learning models.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

JetBrains Marketplace

JetBrains s.r.o.

Developer Tools

JetBrains' official plugin marketplace for its IDE family, with built-in paid sales and a 15% commission as merchant of record.

Onboarding$0
Commission15% of the sale price (contractually capped at a maximum of 25%)
Moderate· L2
AI agents
General SaaS

Official directory where developers publish integrations that connect third-party apps and services with Klaviyo.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Ecommerce

Extension marketplace for Adobe Commerce (Magento) storefronts, spanning self-hosted and cloud deployments.

Onboarding$0
Commission30% on Marketplace extension sales
Advanced· L3

Microsoft AppSource

Microsoft Corporation

Cloud

Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.

OnboardingPartner Center registration fee
Commission20% marketplace service fee on transactable offers
Enterprise· L4
AI agents

Microsoft Azure Marketplace

Microsoft Corporation

Cloud

Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.

OnboardingNo cost to publish
Commission3% marketplace transaction fee on transactable offers (reduced from the former 20%)
Enterprise· L4
AI agents

Microsoft Edge Add-ons

Microsoft Corporation

Browser

Store for Edge browser extensions, largely Manifest V3-compatible with Chrome Web Store submissions.

Onboarding$0
Commission15% on paid extensions via Microsoft Store commerce
Moderate· L2

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Moodle Marketplace

Moodle Pty Ltd

Developer Tools

Official Moodle marketplace for discovering and distributing free and paid plugins and integrations for Moodle deployments.

OnboardingNot publicly specified
CommissionNot publicly specified
Enterprise· L4
Cloud

Curated catalog of GPU-optimized containers, pretrained models, Helm charts, SDKs, and resources for AI, HPC, and visualization.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Ecommerce

A marketplace for discovering certified third-party and NetSuite-built applications that extend NetSuite functionality.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Healthcare API and application marketplace

A healthcare API marketplace for third-party applications extending NextGen Enterprise across clinical care, patient access, interoperability, and operational workflows.

OnboardingNot publicly specified. NextGen states that Patient Access app development and Open Access development or deployment have no fee, while the API Distributor Program may have fees based on data scope or other requirements.
CommissionNot publicly specified.
Advanced· L3

Notion Marketplace

Notion Labs, Inc.

Productivity

Integrations and widgets that extend Notion pages, databases, and workspaces.

Onboarding$0
Commission0%
Simple· L1
AI agents

Odoo Apps

Odoo S.A.

CRM

Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.

Onboarding$0 (free Odoo and VCS account required)
CommissionOdoo takes a cut of paid-app sales (developer take-rate not publicly disclosed)
Moderate· L2

Oracle Cloud Marketplace

Oracle Corporation

Cloud

Marketplace for solutions built on or integrated with Oracle Cloud Infrastructure (OCI) and Oracle Fusion apps.

OnboardingOracle PartnerNetwork fees vary
CommissionNegotiated per partner agreement
Enterprise· L4

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

PrestaShop Addons

PrestaShop SA

Ecommerce

The official marketplace for the self-hosted open-source PrestaShop platform, selling PHP modules and themes that install directly into merchants' stores.

Onboarding€99 per addon, valid 12 months
CommissionSellers earn roughly 60–83% of each sale ex-tax depending on channel
Advanced· L3

RingCentral App Gallery

RingCentral, Inc.

Workspace

RingCentral’s marketplace for 500+ pre-built business integrations, embedded add-ins, bots, and workflow connections across communications and productivity apps.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
Workspace

Official Rocket.Chat app marketplace for public apps that extend workspaces, collaboration, automation, and productivity.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

SAP Store

SAP SE

CRM

Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.

OnboardingSAP partner program fees vary
CommissionNegotiated per partner agreement
Enterprise· L4
AI agents
Browser

Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.

Onboarding$99/year Apple Developer Program membership
CommissionStandard App Store terms: 30%, or 15% under the Small Business Program
Advanced· L3

Salesforce AgentExchange

Salesforce, Inc.

CRM

CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.

OnboardingPartner program fees vary
Commission15% revenue share on AppExchange transactions
Enterprise· L4
AI agents

ServiceNow Store

ServiceNow, Inc.

Helpdesk

Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.

OnboardingTechnology Partner Program fees vary
CommissionNegotiated per partner agreement
Advanced· L3
AI agents

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents
Industrial software marketplace

A Siemens catalogue for buying Industrial Edge applications, connectivity, devices, and services from Siemens and ecosystem partners for manufacturing and plant operations.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Slack App Directory

Slack Technologies, LLC

Workspace

Directory of bots, slash commands, and workflow apps that extend Slack workspaces.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Snowflake Marketplace

Snowflake Inc.

Cloud

Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.

OnboardingNone to become a provider
CommissionA Snowflake transaction fee is deducted from payout (rate not publicly disclosed)
Advanced· L3
AI agents
Ecommerce

Square App Marketplace is Square’s official catalog for discovering third-party apps that connect with Square seller accounts across payments, commerce, retail, restaurants, and business operations.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Squarespace Extensions

Squarespace, Inc.

Ecommerce

Squarespace's curated marketplace of OAuth-authenticated third-party connectors — shipping, fulfillment, inventory, and marketing services that plug into Squarespace Commerce stores.

Onboarding$0 to apply (approval required)
CommissionNo first-party rev-share; developers bill customers on their own platform
Advanced· L3

Talkdesk AppConnect

Talkdesk, Inc.

Helpdesk

Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.

OnboardingDeveloper account is request-provisioned (fees vary)
CommissionRev-share terms not publicly documented
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents
Cloud

A Twilio catalog for discovering, evaluating, and integrating partner applications and services that extend Twilio APIs.

OnboardingNot publicly specified
CommissionNot publicly specified
Moderate· L2
Cloud

Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.

OnboardingNone documented
CommissionVercel takes a revenue share on native-integration billing (rate not publicly disclosed)
Advanced· L3
AI agents

Webex App Hub

Cisco Systems, Inc.

Workspace

Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.

Onboarding$0
CommissionNo native rev-share; developers monetize their own service
Advanced· L3
AI agents

Webflow Apps

Webflow, Inc.

Developer Tools

Webflow's official marketplace for apps that connect tools to Webflow sites, extend the Designer, and combine data and design workflows.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3
Ecommerce

WordPress-native extension marketplace for stores built on WooCommerce.

Onboarding$0
Commission35-45% on Marketplace sales depending on category
Moderate· L2

Workday Marketplace

Workday, Inc.

General SaaS

Official Workday catalog for discovering trusted apps, agents, and partner solutions that extend the Workday platform.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3
AI agents

Xero App Store

Xero Limited

General SaaS

Xero’s official marketplace for discovering, evaluating, and connecting third-party apps that extend Xero for small businesses and accounting practices.

OnboardingNot publicly specified
CommissionNot publicly specified
Advanced· L3

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Zoho Marketplace

Zoho Corporation

CRM

Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.

Onboarding$0
Commission30% on paid extension sales
Moderate· L2

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Frequently asked questions

Which app marketplaces support paid apps?

77 in this directory: ADP Marketplace, AWS Marketplace, Apple App Store, Atlassian Marketplace, Autodesk Design and Make Marketplace (formerly Autodesk App Store), BigCommerce Apps, Bitrix24 Market, Bubble Plugin Marketplace, Chrome Web Store, Clio App Directory, Coda Packs, Coupa App Marketplace, Creatio Marketplace, CrowdStrike Marketplace, Databricks Marketplace, DigitalOcean Marketplace, Duda App Store, Ecwid App Market, Figma Community Plugins, Firefox Browser Add-ons, Freshworks Marketplace, Genesys AppFoundry, Geotab Marketplace, GitHub Marketplace, GoHighLevel Marketplace, Google Cloud Marketplace, Google Play Store, Google Workspace Marketplace, Gorgias App Store, Grafana Plugin Catalog, HubSpot App Marketplace, Hugging Face Hub Models, Intercom App Store, JetBrains Marketplace, Klaviyo App Marketplace, Magento Marketplace, Microsoft AppSource, Microsoft Azure Marketplace, Microsoft Edge Add-ons, Microsoft Store, Microsoft Teams Marketplace, Miro Marketplace, Moodle Marketplace, NVIDIA NGC Catalog, NetSuite SuiteApp Marketplace, NextGen Healthcare API Marketplace, Notion Marketplace, Odoo Apps, Oracle Cloud Marketplace, Pipedrive Marketplace, PrestaShop Addons, RingCentral App Gallery, Rocket.Chat Marketplace, SAP Store, Safari Extensions, Salesforce AgentExchange, ServiceNow Store, Shopify App Store, Siemens Industrial Edge Marketplace, Slack App Directory, Snowflake Marketplace, Square App Marketplace, Squarespace Extensions, Talkdesk AppConnect, Trello Power-Ups, Twilio Marketplace, Vercel Marketplace, Webex App Hub, Webflow Apps, Wix App Market, WooCommerce Marketplace, Workday Marketplace, Xero App Store, Zendesk Marketplace, Zoho Marketplace, Zoom App Marketplace, monday.com Marketplace.

How does paid apps work?

On paid-app marketplaces the platform runs the commerce: customers buy through the store, the platform collects payment (often as merchant of record, handling tax and chargebacks), and you receive a payout net of a revenue share. Shopify, Atlassian, JetBrains, and the mobile app stores all work this way.