Monetization model

Paid apps app marketplaces

On paid-app marketplaces the platform runs the commerce: customers buy through the store, the platform collects payment (often as merchant of record, handling tax and chargebacks), and you receive a payout net of a revenue share. Shopify, Atlassian, JetBrains, and the mobile app stores all work this way.

The upside is a frictionless purchase inside a trusted checkout and no billing infrastructure to build; the tradeoff is the commission and the platform’s pricing rules. It is the fastest path to charging money when your buyers already transact inside the host.

Marketplaces
51
Top ecosystems
Ecommerce, CRM
Platform is MoR
36 of 51
Model
Paid apps

Marketplaces

51 listed

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2
Ecommerce

Extension marketplace for Adobe Commerce (Magento) storefronts, spanning self-hosted and cloud deployments.

Onboarding$0
Commission30% on Marketplace extension sales
Advanced· L3
Ecommerce

WordPress-native extension marketplace for stores built on WooCommerce.

Onboarding$0
Commission35-45% on Marketplace sales depending on category
Moderate· L2

Salesforce AgentExchange

Salesforce, Inc.

CRM

CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.

OnboardingPartner program fees vary
Commission15% revenue share on AppExchange transactions
Enterprise· L4
AI agents
CRM

Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.

Onboarding$0
Commission0% direct; paid apps use external billing
Moderate· L2
AI agents

Zoho Marketplace

Zoho Corporation

CRM

Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.

Onboarding$0
Commission30% on paid extension sales
Moderate· L2

SAP Store

SAP SE

CRM

Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.

OnboardingSAP partner program fees vary
CommissionNegotiated per partner agreement
Enterprise· L4
AI agents

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents

Notion Marketplace

Notion Labs, Inc.

Productivity

Integrations and widgets that extend Notion pages, databases, and workspaces.

Onboarding$0
Commission0%
Simple· L1
AI agents

Slack App Directory

Slack Technologies, LLC

Workspace

Directory of bots, slash commands, and workflow apps that extend Slack workspaces.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents
Browser

Distribution store for Chrome browser extensions, themes, and progressive web apps.

Onboarding$5 one-time developer registration fee
Commission0% (Chrome Web Store payments API deprecated; developers self-manage billing)
Moderate· L2

Microsoft Edge Add-ons

Microsoft Corporation

Browser

Store for Edge browser extensions, largely Manifest V3-compatible with Chrome Web Store submissions.

Onboarding$0
Commission15% on paid extensions via Microsoft Store commerce
Moderate· L2

AWS Marketplace

Amazon Web Services, Inc.

Cloud

Marketplace for deployable SaaS, AMIs, containers, and data products that run on or alongside AWS.

Onboarding$0 to list; enterprise contracts vary
CommissionAWS marketplace fee (typically 3%) on transacted revenue
Enterprise· L4
AI agents

Oracle Cloud Marketplace

Oracle Corporation

Cloud

Marketplace for solutions built on or integrated with Oracle Cloud Infrastructure (OCI) and Oracle Fusion apps.

OnboardingOracle PartnerNetwork fees vary
CommissionNegotiated per partner agreement
Enterprise· L4

Microsoft AppSource

Microsoft Corporation

Cloud

Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.

OnboardingPartner Center registration fee
Commission20% marketplace service fee on transactable offers
Enterprise· L4
AI agents

Atlassian Marketplace

Atlassian Corporation

Developer Tools

Marketplace for Jira, Confluence, and Bitbucket apps, actions, and integrations used by software teams.

Onboarding$0
Commission15% on paid app sales
Advanced· L3
AI agents

GitHub Marketplace

GitHub, Inc.

Developer Tools

Marketplace for GitHub Apps, Actions, and CI/CD integrations used across software development workflows.

Onboarding$0
Commission25% on paid Marketplace apps (waived first $1M in some programs)
Moderate· L2
AI agents

ServiceNow Store

ServiceNow, Inc.

Helpdesk

Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.

OnboardingTechnology Partner Program fees vary
CommissionNegotiated per partner agreement
Advanced· L3
AI agents

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Squarespace Extensions

Squarespace, Inc.

Ecommerce

Squarespace's curated marketplace of OAuth-authenticated third-party connectors — shipping, fulfillment, inventory, and marketing services that plug into Squarespace Commerce stores.

Onboarding$0 to apply (approval required)
CommissionNo first-party rev-share; developers bill customers on their own platform
Advanced· L3

PrestaShop Addons

PrestaShop SA

Ecommerce

The official marketplace for the self-hosted open-source PrestaShop platform, selling PHP modules and themes that install directly into merchants' stores.

Onboarding€99 per addon, valid 12 months
CommissionSellers earn roughly 60–83% of each sale ex-tax depending on channel
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents

Odoo Apps

Odoo S.A.

CRM

Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.

Onboarding$0 (free Odoo and VCS account required)
CommissionOdoo takes a cut of paid-app sales (developer take-rate not publicly disclosed)
Moderate· L2

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Webex App Hub

Cisco Systems, Inc.

Workspace

Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.

Onboarding$0
CommissionNo native rev-share; developers monetize their own service
Advanced· L3
AI agents

Coda Packs

Coda (Coda Project, Inc.)

Productivity

Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.

Onboarding$0 (one-time seller-approval form)
Commission30% to Coda; the developer receives 70% of net proceeds
Moderate· L2
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2
Browser

Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.

Onboarding$99/year Apple Developer Program membership
CommissionStandard App Store terms: 30%, or 15% under the Small Business Program
Advanced· L3
Cloud

Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.

OnboardingNone to list (Partner Network membership required)
CommissionAround 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Enterprise· L4
AI agents

Microsoft Azure Marketplace

Microsoft Corporation

Cloud

Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.

OnboardingNo cost to publish
Commission3% marketplace transaction fee on transactable offers (reduced from the former 20%)
Enterprise· L4
AI agents

Snowflake Marketplace

Snowflake Inc.

Cloud

Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.

OnboardingNone to become a provider
CommissionA Snowflake transaction fee is deducted from payout (rate not publicly disclosed)
Advanced· L3
AI agents
Cloud

Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.

OnboardingNone documented
CommissionVercel takes a revenue share on native-integration billing (rate not publicly disclosed)
Advanced· L3
AI agents

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents

JetBrains Marketplace

JetBrains s.r.o.

Developer Tools

JetBrains' official plugin marketplace for its IDE family, with built-in paid sales and a 15% commission as merchant of record.

Onboarding$0
Commission15% of the sale price (contractually capped at a maximum of 25%)
Moderate· L2
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents

Talkdesk AppConnect

Talkdesk, Inc.

Helpdesk

Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.

OnboardingDeveloper account is request-provisioned (fees vary)
CommissionRev-share terms not publicly documented
Enterprise· L4
AI agents