Microsoft Corporation · Cloud & infra marketplaces
Azure Marketplace is Microsoft's storefront for IT- and developer-oriented software built on or running within Azure — VM images, ARM/Bicep solution templates, container and Kubernetes apps, managed applications, and transactable SaaS. It is deliberately positioned as the infrastructure counterpart to AppSource, which targets business apps for Microsoft 365, Dynamics 365, and Power Platform. Publishers manage everything through Microsoft Partner Center.
For procurement, the key mechanic is transactable offers: Microsoft facilitates the license purchase, billing against the customer's existing Azure/Microsoft agreement, so buyers acquire software on a consolidated invoice. Eligible purchases also count toward the customer's Microsoft Azure Consumption Commitment (MACC), a major adoption driver. Microsoft acts as Merchant of Record and retains a 3% transaction fee, reduced from the historical 20%. Onboarding is enterprise-grade: for transactable SaaS, publishers implement a landing page plus a webhook against Microsoft's SaaS Fulfillment and Metering APIs, and offers pass Microsoft certification before going live.