Shopify App Store
Shopify Inc.
The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.
Revenue-share marketplaces take a percentage of what you earn in exchange for handling billing and giving you distribution to their audience. Rates vary widely — from a few percent on cloud marketplaces to 15–30% on app stores — and often improve above a revenue threshold or on renewals.
The model bundles payment processing, tax, and reach into one fee, which is worth a lot early on and less as you scale. Compare the effective rate (after thresholds and transaction fees) against the cost of running billing yourself and the incremental distribution the platform actually provides.
Shopify Inc.
The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.
Automattic Inc.
WordPress-native extension marketplace for stores built on WooCommerce.
Salesforce, Inc.
CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.
SAP SE
Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.
ServiceNow, Inc.
Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.
AppDirect, Inc.
White-label commerce and subscription marketplace platform used by telcos, ISVs, and channel partners to resell B2B SaaS.
MacPaw Inc.
Curated multi-app subscription platform bundling independent Mac and iOS apps under one monthly fee.
Wix.com Ltd.
Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.
PrestaShop SA
The official marketplace for the self-hosted open-source PrestaShop platform, selling PHP modules and themes that install directly into merchants' stores.
Lightspeed Commerce Inc.
Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.
Creatio
Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.
Odoo S.A.
Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.
monday.com Ltd.
Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.
Apple Inc.
Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.
Google LLC
Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.
Microsoft Corporation
Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.
Apple Inc.
Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.
Google LLC
Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.
Microsoft Corporation
Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.
Snowflake Inc.
Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.
Vercel Inc.
Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.
JetBrains s.r.o.
JetBrains' official plugin marketplace for its IDE family, with built-in paid sales and a 15% commission as merchant of record.
Intercom, Inc.
Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.
FrontApp, Inc.
Front's integrations marketplace for Plugin-SDK side-panel apps and Core/Channels API connectors into its shared-inbox platform, via a tiered partner program.
Gorgias, Inc.
Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.
Genesys Cloud Services, Inc.
Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.
Talkdesk, Inc.
Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.
Workato, Inc.
An enterprise iPaaS where SDK-built connectors and recipes distribute across a large B2B catalog and embeddable, white-label integration marketplaces.