PPlatformAppStores

monday.com Marketplace

CRM

monday.com Ltd. · CRM & sales clouds

Best for: Developers building native views, widgets, and integrations for monday.com Work OS teams.

Overview

The monday.com Marketplace is the app-and-agent ecosystem for monday's Work OS, including monday CRM, sales, and work-management products. Developers build board views, dashboard widgets, menu items, doc actions, integration recipes (workflow triggers and actions), and — increasingly — AI agents, reaching a large customer base. Apps can be hosted on monday's servers for simplified, secure deployment.

Integrations use the monday GraphQL API authenticated with a personal API token or an OAuth 2.0 access token, with a credentials feature to broker auth to third-party services. Rate limiting is complexity-based: every query carries a computed complexity cost against a large per-minute budget, so efficient GraphQL design matters. Monetization is native and mandatory for new apps — monday processes all payments, VAT, and currency conversion, effectively acting as merchant of record, with an 85/15 revenue split favoring the developer after a lifetime-revenue threshold. Choose the monday Marketplace when building embedded apps, workflow recipes, connectors, or AI agents for monday CRM/Work OS customers and you want built-in billing.

How to build & ship

  1. 1Create a monday.com developer account and scaffold an app in the Developer Center (optionally with the CLI)
  2. 2Pick feature types: board/item views, dashboard widgets, board-menu items, integrations, or AI features
  3. 3Build UI with the monday SDK and Vibe design system, reading account data via the GraphQL API
  4. 4For integrations, wire up recipe triggers/actions and an app-feature backend you host
  5. 5Add required listing assets and pricing, then submit for review to publish to the marketplace

Key APIs & SDKs

monday GraphQL API
monday JS SDK (@mondaycom/apps-sdk)
monday CLI (apps-cli)
Integration recipes (triggers & actions)
Vibe design system
OAuth & webhooks

Integration types

Embedded app
Workflow action
Widget
Bot

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key
  • Security review: Required
  • Marketplace approval requires meeting technical, security, and monetization requirements and aligning with the Vibe design system before listing.
  • Apps must align with the Vibe design system and include required assets before a monday review approves them for the marketplace; exact timeline is not publicly fixed.
  • Complexity-based limits (a per-minute complexity budget) plus per-minute request and concurrency ceilings; responses return a complexity object.
Auth docs Store policies

Monetization

Free
Paid app
Usage-based
Revenue share
Onboarding
$0
Commission
85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Merchant of Record
monday acts as MoR (handles payments, VAT, currency)

Pros & cons for builders

Pros

  • Framework is language/infrastructure-agnostic with a clean GraphQL API
  • Many surface types (views, widgets, integrations, AI) to embed natively
  • Vibe design system and SDK speed up polished UI work
  • Built-in monetization, demos, and listing insights for growth

Cons

  • GraphQL API rate limits/complexity budgeting require careful design
  • Vibe compliance and asset requirements add polish overhead before review
  • Audience centers on Work OS/PM use cases rather than pure CRM

Frequently asked questions

How do I get my app approved on monday.com Marketplace?

Apps must align with the Vibe design system and include required assets before a monday review approves them for the marketplace; exact timeline is not publicly fixed.

What authentication does monday.com Marketplace use?

monday.com Marketplace apps primarily authenticate with OAuth 2.0, also supporting API key.

How is monday.com Marketplace monetized?

monday.com Marketplace supports Free, Paid app, Usage-based, Revenue share. Typical commission: 85/15 split favoring the developer after roughly $200K lifetime revenue (approximate). Onboarding fee: $0.

Is a security review required to list on monday.com Marketplace?

Yes, monday.com Marketplace requires a formal security or listing review before apps go live. Marketplace approval requires meeting technical, security, and monetization requirements and aligning with the Vibe design system before listing.