A widget is a component the customer embeds themselves — an iframe, a block, or a script tag — inside a page, doc, board, or storefront. Think a Notion embed, a Wix site widget, a Miro board app, or a storefront block. The customer controls placement; you control the rendered experience.
Widgets are lightweight to build and adopt, which makes them a fast path into workspace and storefront ecosystems, though they offer shallower access to host data than a fully embedded app. They pair well with a connector or embedded app when you want both a surface the user sees and a backend that syncs.
Formagrid, Inc. (Airtable)
React-based embedded extensions that add visualizations, tools, and integrations inside Airtable bases, published through a reviewed CLI submission.
AppFolio
An industry-specific marketplace for AppFolio property-management apps, proptech integrations, and related accounting, consulting, and operational solutions.
Bitrix, Inc.
Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.
Blackboard, an Anthology brand
A first-party Blackboard Learn directory for discovering and distributing third-party LTI, REST API, Partner Cloud, and Building Block integrations.
Coda (Coda Project, Inc.)
Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.
Creatio
Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.
Lightspeed Commerce Inc.
Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.
Eventbrite
A reviewed Eventbrite marketplace for discoverable apps supporting event registration, ticketing, marketing, CRM, productivity, analytics, and website integrations.
Geotab
A first-party marketplace for fleet, telematics, logistics, vehicle-data, connected-hardware, and transportation workflow solutions integrated with Geotab.
Google LLC
Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.
Gorgias, Inc.
Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.
Microsoft Corporation
Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.
RealtimeBoard, Inc. (Miro)
Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.
NextGen Healthcare
A healthcare API marketplace for third-party applications extending NextGen Enterprise across clinical care, patient access, interoperability, and operational workflows.
Notion Labs, Inc.
Integrations and widgets that extend Notion pages, databases, and workspaces.
Shopify Inc.
The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.
Atlassian Corporation
Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.
Wix.com Ltd.
Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.
Automattic Inc.
WordPress-native extension marketplace for stores built on WooCommerce.
Zoom Communications, Inc.
Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.
monday.com Ltd.
Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.
21 in this directory: Airtable Marketplace, AppFolio Stack Marketplace, Bitrix24 Market, Blackboard App Catalog, Coda Packs, Creatio Marketplace, Ecwid App Market, Eventbrite App Marketplace, Geotab Marketplace, Google Workspace Marketplace, Gorgias App Store, Microsoft Teams Marketplace, Miro Marketplace, NextGen Healthcare API Marketplace, Notion Marketplace, Shopify App Store, Trello Power-Ups, Wix App Market, WooCommerce Marketplace, Zoom App Marketplace, monday.com Marketplace.
A widget is a component the customer embeds themselves — an iframe, a block, or a script tag — inside a page, doc, board, or storefront. Think a Notion embed, a Wix site widget, a Miro board app, or a storefront block. The customer controls placement; you control the rendered experience.