PPlatformAppStores
Integration type

Widgets & embeds app marketplaces

A widget is a component the customer embeds themselves — an iframe, a block, or a script tag — inside a page, doc, board, or storefront. Think a Notion embed, a Wix site widget, a Miro board app, or a storefront block. The customer controls placement; you control the rendered experience.

Widgets are lightweight to build and adopt, which makes them a fast path into workspace and storefront ecosystems, though they offer shallower access to host data than a fully embedded app. They pair well with a connector or embedded app when you want both a surface the user sees and a backend that syncs.

Marketplaces
16
Top ecosystems
Ecommerce, Workspace
Common auth
OAuth 2.0, API key
AI-capable
13 of 16

Marketplaces

16 listed

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents
Ecommerce

WordPress-native extension marketplace for stores built on WooCommerce.

Onboarding$0
Commission35-45% on Marketplace sales depending on category
Moderate· L2

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents

Notion Marketplace

Notion Labs, Inc.

Productivity

Integrations and widgets that extend Notion pages, databases, and workspaces.

Onboarding$0
Commission0%
Simple· L1
AI agents
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3
CRM

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Coda Packs

Coda (Coda Project, Inc.)

Productivity

Self-serve, Coda-hosted Packs add sync tables, actions, and formulas to Coda docs, with OAuth connections and 70/30 subscription revenue sharing.

Onboarding$0 (one-time seller-approval form)
Commission30% to Coda; the developer receives 70% of net proceeds
Moderate· L2
AI agents

Airtable Marketplace

Formagrid, Inc. (Airtable)

Productivity

React-based embedded extensions that add visualizations, tools, and integrations inside Airtable bases, published through a reviewed CLI submission.

Onboarding$0
CommissionNo native rev-share; monetization handled outside Airtable
Advanced· L3
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents