PPlatformAppStores

Wix App Market

Ecommerce

Wix.com Ltd. · Ecommerce & storefront platforms

Best for: Developers wanting fast time-to-market and favorable early revenue terms across a broad base of small-business site owners.

Overview

The Wix App Market is the distribution surface for Wix's very large base of website and store owners. Developers build apps that embed directly into the Wix editor and site dashboard as full pages, dashboard panels, or on-site widgets, extending storefronts, bookings, marketing, and merchant operations. The integration model centers on OAuth-based app authorization: a merchant installs and consents, the app receives scoped access to Wix APIs, and webhooks push events back.

Monetization is unusually developer-friendly at entry: listing is free and developers keep 100% of revenue for the first 12 months, after which Wix takes a standard 80/20 split (developer-favorable), calculated after a 2.5% transaction fee and local tax. When a developer uses Wix's billing rails, Wix acts as merchant of record — collecting payment, resolving international tax, and handling chargebacks. Choose Wix to reach a huge SMB/website-builder audience with a low-friction commercial model, building to Wix's editor and dashboard embedding conventions.

How to build & ship

  1. 1Create an app in the Wix Dev Center and choose your build environment
  2. 2Build with the Wix CLI (JavaScript SDK + REST) or with Wix Blocks using Velo
  3. 3Configure OAuth 2.0 permissions and webhooks (auth is handled automatically for CLI/Blocks apps)
  4. 4Add pricing/plans and QA against Wix's App Checks and testing guidelines
  5. 5Submit the app version for review, providing demo credentials and an install-flow outline

Key APIs & SDKs

Wix JavaScript SDK
Wix REST APIs
Wix CLI
Wix Blocks / Velo
OAuth 2.0
Webhooks

Integration types

Embedded app
Widget
Connector

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: Webhook
  • Security review: Required
  • Apps pass a Wix review against the App Market Guidelines (functionality, UX, security, data handling) before listing.
  • Wix reviews the submitted app version for blocker issues (bugs, broken flows, guideline violations) plus recommendations; error-laden submissions are rejected and must be resubmitted.
  • Per-app instance limits (approximately 200 requests/minute) with separate data read/write quotas; 429 on exceed.
Auth docs Store policies

Monetization

Free
Paid app
Usage-based
Revenue share
Onboarding
$0
Commission
0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Merchant of Record
Wix acts as MoR when using Wix billing

Pros & cons for builders

Pros

  • Very large Wix user base and 0% revenue share in a developer's first year
  • Two build paths (CLI/SDK for pro devs, Blocks/Velo for faster low-code) fit different skill levels
  • Managed auth and hosting options reduce operational overhead

Cons

  • Wix-specific SDK/Blocks paradigms don't transfer to other platforms
  • Users skew toward smaller sites and DIY owners, affecting monetization ceiling