Marketplaces skewed toward SMB and mid-market buyers, usually faster to list and quicker to adopt.
7 marketplaces in this directory match this tag.
Marketplaces tagged small business — HubSpot, Zoho, Pipedrive, Wix, Odoo, Bitrix24, Gorgias — serve buyers who evaluate and install software themselves, without a lengthy procurement process. Review bars are correspondingly lighter and most support OAuth 2.0 self-serve installs, so an app can go from build to first customer in days rather than months.
The trade-off is smaller average contract value than enterprise-tier stores, but faster iteration and a lower cost of a failed listing. This tier is the natural starting point for a new integration before investing in the heavier certification enterprise marketplaces require.
Bitrix, Inc.
Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.
Gorgias, Inc.
Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.
HubSpot, Inc.
Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.
Odoo S.A.
Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.
Pipedrive Inc.
Marketplace for apps and integrations that extend the Pipedrive sales CRM.
Wix.com Ltd.
Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.
Zoho Corporation
Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.