Consumer-facing app and extension stores where you reach end users directly rather than through a business admin.
4 marketplaces in this directory match this tag.
Consumer stores — Apple App Store, Google Play Store, Microsoft Store, Safari Extensions — are the one part of this directory where you sell to an individual end user rather than a business admin approving a purchase for their team. Discovery, ratings, and app-store search dominate distribution instead of a B2B sales motion.
Review here is strict and consumer-protection-focused rather than API-security-focused: content guidelines, privacy disclosures, and UX quality bars replace the OAuth-scope review common elsewhere in the directory. Budget for ongoing certification on every release, not just the first one.
Apple Inc.
Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.
Google LLC
Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.
Microsoft Corporation
Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.
Apple Inc.
Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.