PPlatformAppStores
Domain

Consumer app marketplaces

Consumer-facing app and extension stores where you reach end users directly rather than through a business admin.

4 marketplaces in this directory match this tag.

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2
Browser

Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.

Onboarding$99/year Apple Developer Program membership
CommissionStandard App Store terms: 30%, or 15% under the Small Business Program
Advanced· L3

More domain tags

EcommerceCRMCollaborationProductivityCloudDeveloper toolsHelpdeskMarketing