Integration surface

Embedded apps app marketplaces

Apps that render as pages or panels inside the host product’s own UI, the deepest and stickiest integration surface.

20 marketplaces in this directory match this tag.

Embedded apps render inside the host product’s own UI — an admin page, a record panel, an agent-workspace card, a canvas view. It is the deepest integration surface a marketplace offers and usually the highest-converting, because the user never leaves the tool they already trust.

Building one means adopting the platform’s UI framework and lifecycle and passing a stricter review, since your app runs inside the host’s surface. Choose it when your value depends on context — seeing and acting on the host’s data in place — rather than a background sync.

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Miro Marketplace

RealtimeBoard, Inc. (Miro)

Workspace

Reviewed marketplace for embedded whiteboard apps and REST integrations extending Miro's collaborative canvas, gated by partner approval and OAuth2.

Onboarding$0 (approved partners get a complimentary Business plan)
CommissionNo native billing; developers process their own payments (Miro takes no direct share)
Enterprise· L4
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Webex App Hub

Cisco Systems, Inc.

Workspace

Cisco's reviewed directory for Webex bots, OAuth integrations, service apps, and embedded apps across enterprise messaging, meetings, and calling.

Onboarding$0
CommissionNo native rev-share; developers monetize their own service
Advanced· L3
AI agents

Airtable Marketplace

Formagrid, Inc. (Airtable)

Productivity

React-based embedded extensions that add visualizations, tools, and integrations inside Airtable bases, published through a reviewed CLI submission.

Onboarding$0
CommissionNo native rev-share; monetization handled outside Airtable
Advanced· L3
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

Microsoft Store

Microsoft Corporation

Consumer

Windows' built-in app store with zero registration fees and optional 15%/12% commerce, or bring-your-own-billing to keep 100%.

Onboarding$0 (registration fees removed in 2026)
Commission0% with your own commerce; 15% for apps and 12% for games via Microsoft commerce
Moderate· L2

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

Front App Marketplace

FrontApp, Inc.

Helpdesk

Front's integrations marketplace for Plugin-SDK side-panel apps and Core/Channels API connectors into its shared-inbox platform, via a tiered partner program.

OnboardingNone to list
CommissionNo storefront cut; partners monetize their own SaaS and via referrals
Moderate· L2
AI agents

Gorgias App Store

Gorgias, Inc.

Helpdesk

Gorgias's App Store for embedded ecommerce-helpdesk apps and API connectors, with OAuth2 for public apps and an AI-agent-centric platform.

OnboardingNone to list
CommissionPartner program pays revenue for referrals and integrations (exact terms not published)
Moderate· L2
AI agents

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents

Talkdesk AppConnect

Talkdesk, Inc.

Helpdesk

Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.

OnboardingDeveloper account is request-provisioned (fees vary)
CommissionRev-share terms not publicly documented
Enterprise· L4
AI agents

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