Monetization model

Usage-based pricing app marketplaces

Usage-based marketplaces let you bill on consumption — per query, per event, per API call, per unit of compute — rather than a flat subscription. Cloud and data marketplaces (AWS, Azure, Google Cloud, Snowflake) are built around this, metering usage and drawing it down against the customer’s existing cloud commitment.

Metered billing aligns cost with value and eases enterprise procurement, but it requires you to instrument and report usage accurately to the platform’s billing APIs. Choose it when your product’s value scales with volume and your buyers prefer consumption pricing on a consolidated bill.

Marketplaces
32
Top ecosystems
Cloud, Ecommerce
Platform is MoR
24 of 32
Model
Usage-based pricing

Marketplaces

32 listed

Shopify App Store

Shopify Inc.

Ecommerce

The leading marketplace for apps that extend online stores, checkout, merchandising, and merchant operations.

Onboarding$0
Commission0% on first $1M; 15% after
Moderate· L2
AI agents

BigCommerce Apps

BigCommerce Inc.

Ecommerce

Marketplace for apps that extend BigCommerce storefronts, checkout, and merchant back-office workflows.

Onboarding$0
Commission0% direct; developer bills separately
Moderate· L2
CRM

Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.

Onboarding$0
Commission0% direct; paid apps use external billing
Moderate· L2
AI agents

Microsoft Teams Marketplace

Microsoft Corporation

Workspace

Directory for Teams apps, bots, tabs, and message extensions that extend Microsoft 365 collaboration.

Onboarding$0
Commission20% marketplace service fee on transactable offers
Advanced· L3
AI agents

Slack App Directory

Slack Technologies, LLC

Workspace

Directory of bots, slash commands, and workflow apps that extend Slack workspaces.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents
Workspace

Marketplace for add-ons and apps that extend Gmail, Docs, Sheets, Drive, and Google Workspace admin.

Onboarding$0
Commission0% direct; billing handled by developer
Advanced· L3
AI agents

Zoom App Marketplace

Zoom Communications, Inc.

Workspace

Marketplace for apps, bots, and in-meeting experiences built on the Zoom platform.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

AWS Marketplace

Amazon Web Services, Inc.

Cloud

Marketplace for deployable SaaS, AMIs, containers, and data products that run on or alongside AWS.

Onboarding$0 to list; enterprise contracts vary
CommissionAWS marketplace fee (typically 3%) on transacted revenue
Enterprise· L4
AI agents

Oracle Cloud Marketplace

Oracle Corporation

Cloud

Marketplace for solutions built on or integrated with Oracle Cloud Infrastructure (OCI) and Oracle Fusion apps.

OnboardingOracle PartnerNetwork fees vary
CommissionNegotiated per partner agreement
Enterprise· L4

Microsoft AppSource

Microsoft Corporation

Cloud

Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.

OnboardingPartner Center registration fee
Commission20% marketplace service fee on transactable offers
Enterprise· L4
AI agents

Atlassian Marketplace

Atlassian Corporation

Developer Tools

Marketplace for Jira, Confluence, and Bitbucket apps, actions, and integrations used by software teams.

Onboarding$0
Commission15% on paid app sales
Advanced· L3
AI agents

GitHub Marketplace

GitHub, Inc.

Developer Tools

Marketplace for GitHub Apps, Actions, and CI/CD integrations used across software development workflows.

Onboarding$0
Commission25% on paid Marketplace apps (waived first $1M in some programs)
Moderate· L2
AI agents

Freshworks Marketplace

Freshworks Inc.

Helpdesk

Marketplace for apps that extend Freshdesk, Freshservice, and other Freshworks customer-service products.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2

Zendesk Marketplace

Zendesk, Inc.

Helpdesk

Marketplace for apps and integrations that extend Zendesk Support, Chat, and Sell.

Onboarding$0
Commission0% direct; billing handled by developer
Moderate· L2
AI agents

AppDirect

AppDirect, Inc.

General SaaS

White-label commerce and subscription marketplace platform used by telcos, ISVs, and channel partners to resell B2B SaaS.

OnboardingNegotiated per vendor agreement
CommissionRevenue share negotiated per reseller channel
Advanced· L3

Pipedrive Marketplace

Pipedrive Inc.

General SaaS

Marketplace for apps and integrations that extend the Pipedrive sales CRM.

Onboarding$0
Commission20% on Marketplace-billed subscriptions
Moderate· L2

Wix App Market

Wix.com Ltd.

Ecommerce

Wix's built-in app store where developers publish OAuth-based embedded apps and widgets to a large base of website and store owners.

Onboarding$0
Commission0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee)
Advanced· L3

Ecwid App Market

Lightspeed Commerce Inc.

Ecommerce

Ecwid by Lightspeed's App Market, where developers publish OAuth-based embedded apps and connectors to embedded and omnichannel SMB stores.

Onboarding$0 (partner contract required)
CommissionEcwid pays developers 80% of net app revenue (roughly a 20% take)
Advanced· L3

Bitrix24 Market

Bitrix, Inc.

CRM

Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.

Onboarding$0
CommissionOnly free apps may be listed; monetization is via in-app purchases handled by the developer
Advanced· L3
AI agents

monday.com Marketplace

monday.com Ltd.

CRM

Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.

Onboarding$0
Commission85/15 split favoring the developer after roughly $200K lifetime revenue (approximate)
Advanced· L3
AI agents

Trello Power-Ups

Atlassian Corporation

Productivity

Iframe-based board and card add-ons for Trello, published from the admin panel with API-key plus OAuth tokens and third-party monetization.

Onboarding$0
CommissionNo native billing; monetization runs through third-party platforms (Optro, Salable)
Moderate· L2
AI agents

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3
Browser

Safari's browser extensions, distributed only as App Store apps under Apple Developer Program terms and full App Review.

Onboarding$99/year Apple Developer Program membership
CommissionStandard App Store terms: 30%, or 15% under the Small Business Program
Advanced· L3
Cloud

Google's marketplace for deploying and buying third-party software that runs on Google Cloud, billed through the customer's cloud account.

OnboardingNone to list (Partner Network membership required)
CommissionAround 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Enterprise· L4
AI agents

Microsoft Azure Marketplace

Microsoft Corporation

Cloud

Microsoft's marketplace for Azure-based infrastructure software and transactable SaaS, billed through the customer's Azure agreement.

OnboardingNo cost to publish
Commission3% marketplace transaction fee on transactable offers (reduced from the former 20%)
Enterprise· L4
AI agents

Snowflake Marketplace

Snowflake Inc.

Cloud

Snowflake's marketplace for data products and Native Apps that run inside a consumer's Snowflake account, with billing handled by Snowflake.

OnboardingNone to become a provider
CommissionA Snowflake transaction fee is deducted from payout (rate not publicly disclosed)
Advanced· L3
AI agents
Cloud

Vercel's marketplace for native integrations that provision and bill third-party backend and AI services through the Vercel dashboard.

OnboardingNone documented
CommissionVercel takes a revenue share on native-integration billing (rate not publicly disclosed)
Advanced· L3
AI agents

DigitalOcean Marketplace

DigitalOcean Holdings, Inc.

Cloud

DigitalOcean's marketplace of 1-Click Droplet and Kubernetes app images plus SaaS add-ons, deployable and billed through DigitalOcean's cloud.

OnboardingNone to list a 1-Click App
Commission1-Click Apps: customer pays for underlying compute; paid SaaS add-on terms vary
Advanced· L3
AI agents

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents

Talkdesk AppConnect

Talkdesk, Inc.

Helpdesk

Talkdesk's AppConnect marketplace for contact-center apps using Events-API webhooks and per-install OAuth, with certification gates and Autopilot/Copilot AI agents.

OnboardingDeveloper account is request-provisioned (fees vary)
CommissionRev-share terms not publicly documented
Enterprise· L4
AI agents

Pipedream

Pipedream, Inc.

General SaaS

A developer-first, source-available automation registry where Node.js components and a hosted MCP layer distribute across thousands of apps and AI agents.

Onboarding$0 (free to list)
CommissionNone (no partner rev-share; Pipedream monetizes execution credits and Connect usage)
Advanced· L3
AI agents