PPlatformAppStores

Google Cloud Marketplace

Cloud

Google LLC · Cloud & infra marketplaces

Best for: ISVs selling to Google Cloud customers who want to transact against GCP commitments.

Overview

Google Cloud Marketplace is Google's procurement and distribution channel for third-party software that runs on or alongside Google Cloud. ISVs publish through the Cloud Marketplace Producer Portal and can list VM (Compute Engine) solutions, Kubernetes/container applications, and SaaS/API offerings. A defining constraint is the primary-hosting rule — the product's compute or data plane must run principally on Google Cloud — which reinforces the marketplace's role in driving committed cloud consumption.

Procurement is the core value proposition: purchases are billed directly to the customer's Google Cloud bill, count against committed-spend commitments, and are transacted with Google as Merchant of Record. Google collects from the buyer and pays the ISV a share (standard around 3%, lower on large private offers and renewals). Getting listed requires joining the Google Cloud Partner Network and passing Google's product validation and business-case review — a security- and enterprise-readiness gate that typically runs weeks to months, consistent with enterprise cloud-marketplace onboarding.

How to build & ship

  1. 1Join the Google Cloud Partner Advantage program and get onboarded as a Marketplace producer
  2. 2Set up your product in Producer Portal and choose a deployment type (SaaS, VM, or GKE/Kubernetes app)
  3. 3For usage/entitlement products, integrate the Cloud Commerce Partner Procurement API and subscribe to Pub/Sub entitlement events
  4. 4Complete the Product details, Pricing, and Technical integration sections in Producer Portal
  5. 5Submit for Partner Engineering review, then click Publish once all reviews pass

Key APIs & SDKs

Google Cloud Marketplace Producer Portal
Cloud Commerce Partner Procurement API
Cloud Pub/Sub (entitlement/account event notifications)
Service Control / usage reporting API
Google Cloud Partner Advantage

Integration types

Connector
Workflow action
Embedded app

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key, JWT
  • Security review: Required
  • Google runs a product validation and business-case review; products must be production-ready, enterprise-ready, and free of vulnerabilities.
  • Partner Engineering reviews product details, pricing, and technical integration; approval commonly takes about 2-5 business days but can run up to roughly two weeks.
  • No marketplace-specific rate limits; runtime is governed by the deployed product's underlying Google Cloud service quotas.
Auth docs Store policies

Monetization

Free
Paid app
Usage-based
Revenue share
Onboarding
None to list (Partner Network membership required)
Commission
Around 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals
Merchant of Record
Google is MoR for transacted revenue

Pros & cons for builders

Pros

  • Private Offers and spend that draws down customer Google Cloud commitments
  • Supports SaaS, VM, and Kubernetes/GKE app packaging
  • Integrated Google billing and consolidated invoicing for buyers
  • Growing co-sell motion with Google Cloud field teams

Cons

  • Requires Partner Advantage membership and Procurement API + Pub/Sub integration effort
  • Smaller transaction volume than AWS and Microsoft marketplaces
  • Technical integration reviews can add multi-day delays