PPlatformAppStores

WooCommerce Marketplace

Ecommerce

Automattic Inc. · Ecommerce & storefront platforms

Best for: WordPress-savvy developers who want an open ecosystem and huge self-hosted reach without platform gatekeeping on hosting.

Overview

WooCommerce Marketplace distributes PHP plugins and extensions that hook into WooCommerce and WordPress action/filter hooks. Because WooCommerce is self-hosted, most integrations ship as installable plugins rather than remotely-authorized apps, with REST API access available for external services.

How to build & ship

  1. 1Create a WooCommerce.com vendor account and apply to sell
  2. 2Build the extension as a standard WordPress/WooCommerce plugin using WooCommerce hooks, filters, and CRUD APIs
  3. 3Follow WordPress and Woo coding standards, security practices, and internationalization
  4. 4Integrate the WooCommerce REST API and/or Store API where programmatic or headless access is needed
  5. 5Submit the product for Marketplace review, meeting the listing and monetization expectations

Key APIs & SDKs

WooCommerce REST API
Store API
WordPress hooks & filters
WooCommerce CRUD / data stores
WP-CLI
WordPress Plugin API

Integration types

Embedded app
Connector
Widget

Authentication & security

  • Primary auth: API key
  • Also supports: OAuth 2.0
  • Security review: Required
  • Marketplace vetting covers code standards, security, and support requirements.
  • Woo reviews the plugin for code quality, security, WordPress/Woo standards compliance and listing/monetization requirements before it appears in the Marketplace; timeline varies and can require revisions.
  • REST API rate limits depend on host; no platform-wide quota.
Auth docs Store policies

Monetization

Paid app
Free
Revenue share
Onboarding
$0
Commission
35-45% on Marketplace sales depending on category
Merchant of Record
Woo acts as MoR for Marketplace sales

Pros & cons for builders

Pros

  • Enormous open-source WordPress install base and no platform lock-in
  • Familiar PHP/WordPress plugin model with low barrier for existing WP developers
  • Full source access means you can hook nearly any part of the store

Cons

  • Fragmented hosting/theme/plugin environments make support and QA harder
  • Merchants are often price-sensitive and used to free plugins, pressuring monetization
  • You must handle much of the infrastructure/compatibility burden yourself

Frequently asked questions

How do I get my app approved on WooCommerce Marketplace?

Woo reviews the plugin for code quality, security, WordPress/Woo standards compliance and listing/monetization requirements before it appears in the Marketplace; timeline varies and can require revisions.

What authentication does WooCommerce Marketplace use?

WooCommerce Marketplace apps primarily authenticate with API key, also supporting OAuth 2.0.

How is WooCommerce Marketplace monetized?

WooCommerce Marketplace supports Paid app, Free, Revenue share. Typical commission: 35-45% on Marketplace sales depending on category. Onboarding fee: $0.

Is a security review required to list on WooCommerce Marketplace?

Yes, WooCommerce Marketplace requires a formal security or listing review before apps go live. Marketplace vetting covers code standards, security, and support requirements.