CRM and sales-cloud marketplaces sell to revenue teams and the admins who equip them. Apps here plug into the system of record for customers, deals, and support — so integrations that sync data, embed panels in record pages, or add workflow steps command real budget, especially in mid-market and enterprise accounts.
Integration is typically a mix of connectors (read/write via REST APIs), embedded components inside the CRM UI, and workflow actions that fire inside the platform’s automation engine. OAuth 2.0 is standard for multi-tenant apps. The trade-off is review burden: enterprise-grade stores like Salesforce and SAP require partner-program membership and a security review that can run for weeks.
Choose based on where your customers already work and how much compliance you can absorb. HubSpot and Zoho are faster to list and lean toward SMB and mid-market; Salesforce and SAP unlock enterprise deals but demand certification, longer timelines, and revenue share.
Bitrix, Inc.
Moderated app marketplace for the Bitrix24 SMB CRM and collaboration suite, using OAuth-based REST apps monetized via in-app purchases.
Blackbaud
A Blackbaud directory for third-party applications, integrations, and SKY Add-ins that connect nonprofit, education, association, and fundraising workflows to Blackbaud products.
Creatio
Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.
GoHighLevel (HighLevel)
Marketplace for apps and integrations that extend GoHighLevel marketing, sales, CRM, automation, and related platform capabilities.
HubSpot, Inc.
Marketplace for apps that integrate with HubSpot CRM, Marketing, Sales, Service, and Operations Hubs.
Odoo S.A.
Large module marketplace for the open-source Odoo ERP/CRM suite, publishing free and paid apps, themes, and connectors per Odoo version.
SAP SE
Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.
Salesforce, Inc.
CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.
Zoho Corporation
Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.
monday.com Ltd.
Curated marketplace for embedded apps, workflow recipes, connectors, and AI agents on monday's Work OS and CRM, with native billing.
10 marketplaces: Bitrix24 Market, Blackbaud Marketplace, Creatio Marketplace, GoHighLevel Marketplace, HubSpot App Marketplace, Odoo Apps, SAP Store, Salesforce AgentExchange, Zoho Marketplace, monday.com Marketplace.
Most use OAuth 2.0, , API key. OAuth 2.0 is the norm for public, multi-tenant apps; API keys and personal access tokens are common for single-account integrations.
8 of 10 require a formal security or listing review before an app goes live. 7 explicitly support AI agents or bots.