PPlatformAppStores

Salesforce AgentExchange

CRM

Salesforce, Inc. · CRM & sales clouds

Best for: Salesforce ISVs and consultancies packaging AI agent actions and prompt templates for Agentforce customers.

Overview

Salesforce AppExchange (now AgentExchange for AI agents) is the enterprise marketplace for Salesforce-compatible apps. It supports managed packages, Lightning components, data integrations, and agentic AI solutions. Listing requires partner program membership and a security review.

How to build & ship

  1. 1Join the Salesforce Partner Program and set up a Partner Business Org and packaging org
  2. 2Turn existing Flows, Apex, prompt templates, and APIs into invocable agent actions using Agent Builder / Agentforce
  3. 3Package the actions, topics, and prompt templates as a managed 2GP package for distribution
  4. 4Prepare and pass the AgentExchange security review (technical audit and vulnerability scan)
  5. 5Create the AgentExchange listing with descriptions, media, and pricing, then publish once approved

Key APIs & SDKs

Agentforce / Agent Builder
Apex invocable actions
Flow (auto-launched flows as actions)
Prompt Builder / prompt templates
MuleSoft & External Services (REST APIs)
Data Cloud (Data 360)

Integration types

Connector
Embedded app
Workflow action

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key
  • Security review: Required
  • Security review required for most listings; can take several weeks and includes source-code review.
  • Every listing passes a rigorous Salesforce security review with deep-dive technical audits and vulnerability scans; timeline is not officially fixed and can run several weeks.
  • Governed by Salesforce API limits per org edition.
Auth docs Store policies

Monetization

Paid app
Listing fee
Revenue share
Onboarding
Partner program fees vary
Commission
15% revenue share on AppExchange transactions
Merchant of Record
Salesforce does not act as MoR

Pros & cons for builders

Pros

  • Direct reach into the large Salesforce/Agentforce enterprise customer base
  • Reuses existing Salesforce assets (Apex, Flow, prompts) rather than net-new builds
  • Security-vetted marketplace lends buyer trust for AI agent actions
  • Native access to Data Cloud, Slack, and MuleSoft as connected tools

Cons

  • Requires deep Salesforce platform expertise and partner program membership
  • Security review and packaging add real time and cost before launch
  • Newer, agent-focused marketplace with an evolving process and smaller catalog than AppExchange