PPlatformAppStores
Monetization model

Listing fees app marketplaces

Some marketplaces charge a fixed fee to publish — a per-app listing fee (PrestaShop) or a developer-registration fee (Apple, Google Play, the Chrome Web Store). It is usually modest relative to the reach on offer, and separate from any revenue share on sales.

A listing fee is mostly a signal of a curated, reviewed store rather than a real cost barrier. Budget for it as a one-time or annual cost of entry, and weigh it against the audience and the review rigor that comes with it.

Marketplaces
15
Top ecosystems
CRM, Cloud
Platform is MoR
10 of 15
Model
Listing fees

Marketplaces

15 listed
Ecommerce

Extension marketplace for Adobe Commerce (Magento) storefronts, spanning self-hosted and cloud deployments.

Onboarding$0
Commission30% on Marketplace extension sales
Advanced· L3

Salesforce AgentExchange

Salesforce, Inc.

CRM

CRM marketplace for apps, components, integrations, and data connectors that extend Salesforce workflows.

OnboardingPartner program fees vary
Commission15% revenue share on AppExchange transactions
Enterprise· L4
AI agents

Zoho Marketplace

Zoho Corporation

CRM

Marketplace for extensions across Zoho CRM and the wider Zoho One suite of business apps.

Onboarding$0
Commission30% on paid extension sales
Moderate· L2

SAP Store

SAP SE

CRM

Enterprise marketplace for SAP-certified apps, extensions, and integrations across SAP's business cloud portfolio.

OnboardingSAP partner program fees vary
CommissionNegotiated per partner agreement
Enterprise· L4
AI agents
Browser

Distribution store for Chrome browser extensions, themes, and progressive web apps.

Onboarding$5 one-time developer registration fee
Commission0% (Chrome Web Store payments API deprecated; developers self-manage billing)
Moderate· L2

AWS Marketplace

Amazon Web Services, Inc.

Cloud

Marketplace for deployable SaaS, AMIs, containers, and data products that run on or alongside AWS.

Onboarding$0 to list; enterprise contracts vary
CommissionAWS marketplace fee (typically 3%) on transacted revenue
Enterprise· L4
AI agents

Oracle Cloud Marketplace

Oracle Corporation

Cloud

Marketplace for solutions built on or integrated with Oracle Cloud Infrastructure (OCI) and Oracle Fusion apps.

OnboardingOracle PartnerNetwork fees vary
CommissionNegotiated per partner agreement
Enterprise· L4

Microsoft AppSource

Microsoft Corporation

Cloud

Business-app marketplace spanning Dynamics 365, Power Platform, and Azure-hosted SaaS offers.

OnboardingPartner Center registration fee
Commission20% marketplace service fee on transactable offers
Enterprise· L4
AI agents

ServiceNow Store

ServiceNow, Inc.

Helpdesk

Marketplace for ITSM, ITOM, and workflow apps built on the ServiceNow platform.

OnboardingTechnology Partner Program fees vary
CommissionNegotiated per partner agreement
Advanced· L3
AI agents

AppDirect

AppDirect, Inc.

General SaaS

White-label commerce and subscription marketplace platform used by telcos, ISVs, and channel partners to resell B2B SaaS.

OnboardingNegotiated per vendor agreement
CommissionRevenue share negotiated per reseller channel
Advanced· L3

PrestaShop Addons

PrestaShop SA

Ecommerce

The official marketplace for the self-hosted open-source PrestaShop platform, selling PHP modules and themes that install directly into merchants' stores.

Onboarding€99 per addon, valid 12 months
CommissionSellers earn roughly 60–83% of each sale ex-tax depending on channel
Advanced· L3
CRM

Partner-gated marketplace of apps, connectors, and AI agents extending Creatio's no-code CRM and workflow-automation platform.

OnboardingMarketplace-partner status required (fees vary)
CommissionPartner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed
Advanced· L3
AI agents

Docker Hub

Docker, Inc.

Developer Tools

Docker's container image registry and distribution hub, with curated Official Images and a Verified Publisher program over free public pulls.

OnboardingVerified Publisher is a paid partner program (fees vary)
CommissionNo per-image sales; paid content is via program membership/subscription
Moderate· L2
AI agents

Intercom App Store

Intercom, Inc.

Helpdesk

Intercom's marketplace for Canvas Kit-embedded Inbox/Messenger apps and Fin AI-agent integrations, with OAuth for public apps and a partner program.

OnboardingNone to list
CommissionApp Partner Program terms are negotiated, not publicly published
Advanced· L3
AI agents

Genesys AppFoundry

Genesys Cloud Services, Inc.

Helpdesk

Genesys's enterprise AppFoundry marketplace for contact-center apps, bots, and virtual agents, with OAuth, certification, and Genesys-billed Premium usage models.

OnboardingPartner program participation required (fees vary)
CommissionGenesys Billing collects for Premium apps under negotiated rev-share (exact terms not public)
Enterprise· L4
AI agents