Developer tools & code hosting

Developer-tool marketplaces sell to engineering teams inside the systems where they plan and ship software. The audience is technical and price-tolerant when a tool saves real time, and distribution rides on platforms teams already standardize on — Jira, Confluence, and GitHub.

Integrations take the form of apps and plugins (Atlassian Forge or Connect), GitHub Apps driven by webhooks and REST/GraphQL, and workflow steps such as GitHub Actions. Auth is OAuth 2.0 or installation-scoped tokens; Forge additionally runs your code inside an Atlassian-managed sandbox that handles hosting and data residency for you.

Choose Atlassian to reach project and knowledge-management users with deep in-product UI extensibility, and GitHub to reach the CI/CD and automation surface across millions of repositories. Both run a listing review covering permissions, security, and support commitments.