PPlatformAppStores

Make

General SaaS

Make.com (Celonis SE) · General SaaS app marketplaces

Best for: Vendors targeting Make's visual-automation users who need detailed data mapping.

Overview

Make (formerly Integromat) is a visual, scenario-based automation platform with thousands of integrated apps. Developers publish a custom app by declaratively describing its modules (triggers, actions, searches) and connection type in Make's web-based app editor, or via the Importer that ingests an API spec — no server to run. Once approved, the app becomes public and any Make user can drop those modules into their scenarios, giving publish-once distribution across the whole user base.

Listing is free; Make reviews each app against its requirements and best-practice docs before publication. As with Zapier, Make monetizes end users on operation-based plans rather than charging developers or taking a revenue share, and it is not a merchant of record. Its visual multi-branch canvas and low per-operation pricing make it especially popular with technical no-coders and agencies building richer, more complex flows than a linear Zap. Choose Make when you want strong reach among power users and a more expressive automation surface, or when you want your connector available to Make's growing AI Agents feature.

How to build & ship

  1. 1Create a custom app in Make's web IDE (or use the VS Code extension with the Apps SDK)
  2. 2Define the base, connections/authentication, and modules — triggers, actions, and searches
  3. 3Map API requests/responses and add interface (parameters) and sample data
  4. 4Test modules and connections, then remove any test artifacts before publishing
  5. 5Publish the app privately and set module visibility
  6. 6Complete the review form (API docs, test scenario) and request app review

Key APIs & SDKs

Make web IDE / Custom Apps builder
Make Apps SDK
Make VS Code extension
Modules model (Triggers, Actions, Searches)
App/Blueprint importer (from OpenAPI/Postman)

Integration types

Connector
Workflow action

Authentication & security

  • Primary auth: OAuth 2.0
  • Also supports: API key, JWT
  • Security review: Required
  • Apps must meet Make's requirements and best-practice guidelines and pass an app review before being made public.
  • Publishing to the public marketplace requires an app-review request that runs an automated beta check plus a manual QA-engineer review for best practices, after which approved apps are added to a release schedule (no fixed duration).
  • Varies by plan; Make meters operations (per-run module executions) and API calls per subscription tier.
Auth docs Store policies

Monetization

Free
Onboarding
$0 (free to list)
Commission
None (no partner rev-share; Make monetizes end-user operation volume)
Merchant of Record
Not applicable

Pros & cons for builders

Pros

  • Powerful visual scenario engine with granular data mapping
  • Web IDE plus SDK/VS Code option suits both no-code and code-oriented devs
  • Importers can bootstrap an app from an API spec
  • Apps can stay private during development and internal use

Cons

  • Two-stage (automated + manual) review before public listing
  • Custom-app JSON model has a learning curve
  • Timeline to public release depends on Make's release scheduling

Frequently asked questions

How do I get my app approved on Make?

Publishing to the public marketplace requires an app-review request that runs an automated beta check plus a manual QA-engineer review for best practices, after which approved apps are added to a release schedule (no fixed duration).

What authentication does Make use?

Make apps primarily authenticate with OAuth 2.0, also supporting API key, JWT.

How is Make monetized?

Make supports Free. Typical commission: None (no partner rev-share; Make monetizes end-user operation volume). Onboarding fee: $0 (free to list).

Is a security review required to list on Make?

Yes, Make requires a formal security or listing review before apps go live. Apps must meet Make's requirements and best-practice guidelines and pass an app review before being made public.