Domain

Mobile app marketplaces

Mobile OS app stores — iOS and Android — for native apps distributed to phones and tablets.

2 marketplaces in this directory match this tag.

Mobile means the two native OS stores in this directory — Apple App Store and Google Play Store — for apps built with each platform’s own SDK (Swift/SwiftUI, Kotlin/Java) and distributed to phones and tablets. This is the largest consumer audience in the directory by device count.

Both stores run mandatory review before any release goes live (Apple’s is typically 24–48 hours, Google’s more variable, especially for new developer accounts), and both charge a one-time or annual developer-registration fee rather than a marketplace listing fee. Plan your release cadence around review turnaround, not just development time.

Apple App Store

Apple Inc.

Consumer

Apple's mandatory, review-gated storefront for native iOS, iPadOS, and macOS apps, with Apple as Merchant of Record for paid content.

Onboarding$99/year Apple Developer Program membership
Commission30% standard; 15% under the Small Business Program and on year-two+ subscriptions
Advanced· L3
Consumer

Android's dominant app store with a $25 one-time fee, policy review, and Google Play Billing as Merchant of Record.

Onboarding$25 one-time developer registration
CommissionHistorically 30% standard / 15% reduced; lower tiers rolling out in 2026 (verify current rates)
Advanced· L3

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