CRM & sales clouds
Salesforce AgentExchange vs SAP Store
Salesforce AgentExchange and SAP Store both compete in crm & sales clouds. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Salesforce, Inc. | SAP SE |
| Ecosystem | CRM & sales clouds | CRM & sales clouds |
| Category | CRM | CRM |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | API key |
| Complexity | Enterprise (L4) | Enterprise (L4) |
| Security review | Required | Required |
| Integration types | Connector, Embedded app, Workflow action | Connector, Embedded app, Workflow action |
| Monetization | Paid app, Listing fee, Revenue share | Paid app, Listing fee, Revenue share |
| Onboarding fee | Partner program fees vary | SAP partner program fees vary |
| Commission | 15% revenue share on AppExchange transactions | Negotiated per partner agreement |
| Merchant of Record | Salesforce does not act as MoR | SAP acts as MoR for select transactable listings |
| AI agents / bots | Supported | Supported |
| Example apps | DocuSign for Salesforce, Slack for Salesforce, Tableau CRM | Signavio Process Intelligence, Celonis for SAP, Qualtrics XM for SAP |
| API rate limits | Governed by Salesforce API limits per org edition. | Governed by SAP BTP tenant quotas and per-API throttling policies. |
| Links |
Which should you choose?
- Lower complexity: both at level 4/4.
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.