General SaaS app marketplaces
Make vs Zapier App Directory
Make and Zapier App Directory both compete in general saas app marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Make.com (Celonis SE) | Zapier, Inc. |
| Ecosystem | General SaaS app marketplaces | General SaaS app marketplaces |
| Category | General SaaS | General SaaS |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key, JWT | API key, JWT |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Connector, Workflow action | Connector, Workflow action |
| Monetization | Free | Free |
| Onboarding fee | $0 (free to list) | $0 (free to list) |
| Commission | None (no partner rev-share; Make monetizes end-user operation volume) | None (no partner rev-share; Zapier monetizes end-user task volume) |
| Merchant of Record | Not applicable | Not applicable (partners bill their own SaaS separately) |
| AI agents / bots | Supported | Supported |
| Example apps | Google Sheets, OpenAI, Airtable | Slack, Google Sheets, HubSpot |
| API rate limits | Varies by plan; Make meters operations (per-run module executions) and API calls per subscription tier. | Varies by plan and by the partner's own API; Zapier throttles polling and task volume per account tier. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.