CRM & sales clouds
Creatio Marketplace vs Zoho Marketplace
Creatio Marketplace and Zoho Marketplace both compete in crm & sales clouds. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Creatio | Zoho Corporation |
| Ecosystem | CRM & sales clouds | CRM & sales clouds |
| Category | CRM | CRM |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key, None | API key |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action, Widget | Embedded app, Connector, Workflow action |
| Monetization | Free, Paid app, Revenue share, Listing fee | Free, Paid app, Listing fee |
| Onboarding fee | Marketplace-partner status required (fees vary) | $0 |
| Commission | Partner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed | 30% on paid extension sales |
| Merchant of Record | Creatio/partner handles subscription billing | Zoho acts as MoR for Marketplace sales |
| AI agents / bots | Supported | Not a focus |
| Example apps | Make.com connector for Creatio, Google Workspace connectors, Twilio telephony | DocuSign for Zoho, Mailchimp for Zoho CRM, QuickBooks Sync |
| API rate limits | No fixed public platform-wide rate limit; depends on tenant and deployment. | Per-org API credit limits shared across Zoho One apps. |
| Links |
Which should you choose?
- Lower complexity: Zoho Marketplace (level 2/4).
- Security review: both require a formal review.
- AI agents: Creatio Marketplace explicitly supports AI agents.