CRM & sales clouds
Creatio Marketplace vs Salesforce AgentExchange
Creatio Marketplace and Salesforce AgentExchange both compete in crm & sales clouds. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Creatio | Salesforce, Inc. |
| Ecosystem | CRM & sales clouds | CRM & sales clouds |
| Category | CRM | CRM |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key, None | API key |
| Complexity | Advanced (L3) | Enterprise (L4) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action, Widget | Connector, Embedded app, Workflow action |
| Monetization | Free, Paid app, Revenue share, Listing fee | Paid app, Listing fee, Revenue share |
| Onboarding fee | Marketplace-partner status required (fees vary) | Partner program fees vary |
| Commission | Partner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed | 15% revenue share on AppExchange transactions |
| Merchant of Record | Creatio/partner handles subscription billing | Salesforce does not act as MoR |
| AI agents / bots | Supported | Supported |
| Example apps | Make.com connector for Creatio, Google Workspace connectors, Twilio telephony | DocuSign for Salesforce, Slack for Salesforce, Tableau CRM |
| API rate limits | No fixed public platform-wide rate limit; depends on tenant and deployment. | Governed by Salesforce API limits per org edition. |
| Links |
Which should you choose?
- Lower complexity: Creatio Marketplace (level 3/4).
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.