Ecommerce & storefront platforms
Shopify App Store vs WooCommerce Marketplace
Shopify App Store and WooCommerce Marketplace both compete in ecommerce & storefront platforms. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Shopify Inc. | Automattic Inc. |
| Ecosystem | Ecommerce & storefront platforms | Ecommerce & storefront platforms |
| Category | Ecommerce | Ecommerce |
| Primary auth | OAuth 2.0 | API key |
| Also supports | API key | OAuth 2.0 |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Widget | Embedded app, Connector, Widget |
| Monetization | Paid app, Usage-based, Revenue share | Paid app, Free, Revenue share |
| Onboarding fee | $0 | $0 |
| Commission | 0% on first $1M; 15% after | 35-45% on Marketplace sales depending on category |
| Merchant of Record | Shopify Payments (optional) | Woo acts as MoR for Marketplace sales |
| AI agents / bots | Supported | Not a focus |
| Example apps | Klaviyo, Recharge, Judge.me | WooCommerce Subscriptions, TaxJar, Klaviyo for WooCommerce |
| API rate limits | GraphQL and REST rate limits vary by plan and API resource. | REST API rate limits depend on host; no platform-wide quota. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: Shopify App Store explicitly supports AI agents.