Ecommerce & storefront platforms
Shopify App Store vs Wix App Market
Shopify App Store and Wix App Market both compete in ecommerce & storefront platforms. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Shopify Inc. | Wix.com Ltd. |
| Ecosystem | Ecommerce & storefront platforms | Ecommerce & storefront platforms |
| Category | Ecommerce | Ecommerce |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | Webhook |
| Complexity | Moderate (L2) | Advanced (L3) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Widget | Embedded app, Widget, Connector |
| Monetization | Paid app, Usage-based, Revenue share | Free, Paid app, Usage-based, Revenue share |
| Onboarding fee | $0 | $0 |
| Commission | 0% on first $1M; 15% after | 0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee) |
| Merchant of Record | Shopify Payments (optional) | Wix acts as MoR when using Wix billing |
| AI agents / bots | Supported | Not a focus |
| Example apps | Klaviyo, Recharge, Judge.me | Shippo, LeadDyno, AdScale |
| API rate limits | GraphQL and REST rate limits vary by plan and API resource. | Per-app instance limits (approximately 200 requests/minute) with separate data read/write quotas; 429 on exceed. |
| Links |
Which should you choose?
- Lower complexity: Shopify App Store (level 2/4).
- Security review: both require a formal review.
- AI agents: Shopify App Store explicitly supports AI agents.