General SaaS app marketplaces
Pipedrive Marketplace vs Zapier App Directory
Pipedrive Marketplace and Zapier App Directory both compete in general saas app marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Pipedrive Inc. | Zapier, Inc. |
| Ecosystem | General SaaS app marketplaces | General SaaS app marketplaces |
| Category | General SaaS | General SaaS |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | API key, JWT |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action | Connector, Workflow action |
| Monetization | Free, Paid app, Usage-based | Free |
| Onboarding fee | $0 | $0 (free to list) |
| Commission | 20% on Marketplace-billed subscriptions | None (no partner rev-share; Zapier monetizes end-user task volume) |
| Merchant of Record | Pipedrive acts as MoR for Marketplace-billed apps | Not applicable (partners bill their own SaaS separately) |
| AI agents / bots | Not a focus | Supported |
| Example apps | QuickBooks for Pipedrive, Slack for Pipedrive, DocuSign for Pipedrive | Slack, Google Sheets, HubSpot |
| API rate limits | Token-bucket API rate limits per company account. | Varies by plan and by the partner's own API; Zapier throttles polling and task volume per account tier. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: Zapier App Directory explicitly supports AI agents.