General SaaS app marketplaces
Make vs Setapp
Make and Setapp both compete in general saas app marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Make.com (Celonis SE) | MacPaw Inc. |
| Ecosystem | General SaaS app marketplaces | General SaaS app marketplaces |
| Category | General SaaS | General SaaS |
| Primary auth | OAuth 2.0 | None |
| Also supports | API key, JWT | API key |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Connector, Workflow action | Embedded app |
| Monetization | Free | Revenue share |
| Onboarding fee | $0 (free to list) | $0 to apply; curated acceptance |
| Commission | None (no partner rev-share; Make monetizes end-user operation volume) | Revenue-share pool distributed by usage share, not a fixed per-sale cut |
| Merchant of Record | Not applicable | Setapp acts as MoR for all subscriptions |
| AI agents / bots | Supported | Not a focus |
| Example apps | Google Sheets, OpenAI, Airtable | CleanMyMac, Bartender, Ulysses |
| API rate limits | Varies by plan; Make meters operations (per-run module executions) and API calls per subscription tier. | Not applicable — Setapp distributes native apps rather than API-integrated services. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: Make explicitly supports AI agents.