General SaaS app marketplaces

Make vs Pipedrive Marketplace

Make and Pipedrive Marketplace both compete in general saas app marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.

Attribute
VendorMake.com (Celonis SE)Pipedrive Inc.
EcosystemGeneral SaaS app marketplacesGeneral SaaS app marketplaces
CategoryGeneral SaaSGeneral SaaS
Primary authOAuth 2.0OAuth 2.0
Also supportsAPI key, JWTAPI key
ComplexityModerate (L2)Moderate (L2)
Security reviewRequiredRequired
Integration typesConnector, Workflow actionEmbedded app, Connector, Workflow action
MonetizationFreeFree, Paid app, Usage-based
Onboarding fee$0 (free to list)$0
CommissionNone (no partner rev-share; Make monetizes end-user operation volume)20% on Marketplace-billed subscriptions
Merchant of RecordNot applicablePipedrive acts as MoR for Marketplace-billed apps
AI agents / botsSupportedNot a focus
Example appsGoogle Sheets, OpenAI, AirtableQuickBooks for Pipedrive, Slack for Pipedrive, DocuSign for Pipedrive
API rate limitsVaries by plan; Make meters operations (per-run module executions) and API calls per subscription tier.Token-bucket API rate limits per company account.
Links

Which should you choose?

  • Lower complexity: both at level 2/4.
  • Security review: both require a formal review.
  • AI agents: Make explicitly supports AI agents.