Ecommerce & storefront platforms
Magento Marketplace vs Wix App Market
Magento Marketplace and Wix App Market both compete in ecommerce & storefront platforms. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Adobe Inc. | Wix.com Ltd. |
| Ecosystem | Ecommerce & storefront platforms | Ecommerce & storefront platforms |
| Category | Ecommerce | Ecommerce |
| Primary auth | API key | OAuth 2.0 |
| Also supports | OAuth 2.0 | Webhook |
| Complexity | Advanced (L3) | Advanced (L3) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector | Embedded app, Widget, Connector |
| Monetization | Paid app, Free, Listing fee | Free, Paid app, Usage-based, Revenue share |
| Onboarding fee | $0 | $0 |
| Commission | 30% on Marketplace extension sales | 0% for the first year, then an 80/20 split favoring the developer (after a 2.5% transaction fee) |
| Merchant of Record | Adobe acts as MoR for Marketplace sales | Wix acts as MoR when using Wix billing |
| AI agents / bots | Not a focus | Not a focus |
| Example apps | Amasty SEO Suite, Mageplaza One Step Checkout, Mirasvit Helpdesk | Shippo, LeadDyno, AdScale |
| API rate limits | REST/GraphQL limits depend on hosting tier (on-prem vs. Adobe Commerce Cloud). | Per-app instance limits (approximately 200 requests/minute) with separate data read/write quotas; 429 on exceed. |
| Links |
Which should you choose?
- Lower complexity: both at level 3/4.
- Security review: both require a formal review.
- AI agents: neither is AI-agent focused.