CRM & sales clouds
HubSpot App Marketplace vs Zoho Marketplace
HubSpot App Marketplace and Zoho Marketplace both compete in crm & sales clouds. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | HubSpot, Inc. | Zoho Corporation |
| Ecosystem | CRM & sales clouds | CRM & sales clouds |
| Category | CRM | CRM |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | API key |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Connector, Embedded app, Workflow action | Embedded app, Connector, Workflow action |
| Monetization | Free, Paid app, Usage-based | Free, Paid app, Listing fee |
| Onboarding fee | $0 | $0 |
| Commission | 0% direct; paid apps use external billing | 30% on paid extension sales |
| Merchant of Record | Developer is MoR for paid apps | Zoho acts as MoR for Marketplace sales |
| AI agents / bots | Supported | Not a focus |
| Example apps | Slack, Zendesk, Surveymonkey | DocuSign for Zoho, Mailchimp for Zoho CRM, QuickBooks Sync |
| API rate limits | Daily and burst limits vary by API endpoint and Hub tier. | Per-org API credit limits shared across Zoho One apps. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: HubSpot App Marketplace explicitly supports AI agents.