CRM & sales clouds
Creatio Marketplace vs HubSpot App Marketplace
Creatio Marketplace and HubSpot App Marketplace both compete in crm & sales clouds. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Creatio | HubSpot, Inc. |
| Ecosystem | CRM & sales clouds | CRM & sales clouds |
| Category | CRM | CRM |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key, None | API key |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action, Widget | Connector, Embedded app, Workflow action |
| Monetization | Free, Paid app, Revenue share, Listing fee | Free, Paid app, Usage-based |
| Onboarding fee | Marketplace-partner status required (fees vary) | $0 |
| Commission | Partner commissions cited at 20–50% on bookings; app-developer take-rate not publicly disclosed | 0% direct; paid apps use external billing |
| Merchant of Record | Creatio/partner handles subscription billing | Developer is MoR for paid apps |
| AI agents / bots | Supported | Supported |
| Example apps | Make.com connector for Creatio, Google Workspace connectors, Twilio telephony | Slack, Zendesk, Surveymonkey |
| API rate limits | No fixed public platform-wide rate limit; depends on tenant and deployment. | Daily and burst limits vary by API endpoint and Hub tier. |
| Links |
Which should you choose?
- Lower complexity: HubSpot App Marketplace (level 2/4).
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.