Cloud & infra marketplaces
AWS Marketplace vs Google Cloud Marketplace
AWS Marketplace and Google Cloud Marketplace both compete in cloud & infra marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Amazon Web Services, Inc. | Google LLC |
| Ecosystem | Cloud & infra marketplaces | Cloud & infra marketplaces |
| Category | Cloud | Cloud |
| Primary auth | API key | OAuth 2.0 |
| Also supports | OAuth 2.0 | API key, JWT |
| Complexity | Enterprise (L4) | Enterprise (L4) |
| Security review | Required | Required |
| Integration types | Connector, Workflow action | Connector, Workflow action, Embedded app |
| Monetization | Usage-based, Paid app, Listing fee | Free, Paid app, Usage-based, Revenue share |
| Onboarding fee | $0 to list; enterprise contracts vary | None to list (Partner Network membership required) |
| Commission | AWS marketplace fee (typically 3%) on transacted revenue | Around 3% standard revenue share; reduced (to roughly 1.5%) on large private offers and renewals |
| Merchant of Record | AWS acts as MoR for Marketplace transactions | Google is MoR for transacted revenue |
| AI agents / bots | Supported | Supported |
| Example apps | Datadog, MongoDB Atlas, Snowflake | Datadog, MongoDB Atlas, Elastic Cloud |
| API rate limits | Governed by underlying AWS service quotas, not a marketplace-specific limit. | No marketplace-specific rate limits; runtime is governed by the deployed product's underlying Google Cloud service quotas. |
| Links |
Which should you choose?
- Lower complexity: both at level 4/4.
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.