Cloud & infra marketplaces
AWS Marketplace vs Microsoft Azure Marketplace
AWS Marketplace and Microsoft Azure Marketplace both compete in cloud & infra marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Amazon Web Services, Inc. | Microsoft Corporation |
| Ecosystem | Cloud & infra marketplaces | Cloud & infra marketplaces |
| Category | Cloud | Cloud |
| Primary auth | API key | OAuth 2.0 |
| Also supports | OAuth 2.0 | JWT, API key, Webhook |
| Complexity | Enterprise (L4) | Enterprise (L4) |
| Security review | Required | Required |
| Integration types | Connector, Workflow action | Embedded app, Connector, Workflow action |
| Monetization | Usage-based, Paid app, Listing fee | Free, Paid app, Usage-based, Revenue share |
| Onboarding fee | $0 to list; enterprise contracts vary | No cost to publish |
| Commission | AWS marketplace fee (typically 3%) on transacted revenue | 3% marketplace transaction fee on transactable offers (reduced from the former 20%) |
| Merchant of Record | AWS acts as MoR for Marketplace transactions | Microsoft is MoR for transactable offers |
| AI agents / bots | Supported | Supported |
| Example apps | Datadog, MongoDB Atlas, Snowflake | Datadog, Red Hat Enterprise Linux, Palo Alto VM-Series |
| API rate limits | Governed by underlying AWS service quotas, not a marketplace-specific limit. | SaaS Fulfillment and Metering APIs have documented limits; deployed products' runtime is governed by underlying Azure service quotas. |
| Links |
Which should you choose?
- Lower complexity: both at level 4/4.
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.