Developer tools & code hosting
Atlassian Marketplace vs Visual Studio Marketplace
Atlassian Marketplace and Visual Studio Marketplace both compete in developer tools & code hosting. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Atlassian Corporation | Microsoft Corporation |
| Ecosystem | Developer tools & code hosting | Developer tools & code hosting |
| Category | Developer Tools | Developer Tools |
| Primary auth | OAuth 2.0 | PAT |
| Also supports | API key, JWT | JWT |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Not required |
| Integration types | Embedded app, Connector, Workflow action | Extension |
| Monetization | Paid app, Usage-based | Free |
| Onboarding fee | $0 | $0 |
| Commission | 15% on paid app sales | 0% (no built-in payments; publishers handle any monetization themselves) |
| Merchant of Record | Atlassian acts as MoR for Marketplace transactions | None (no merchant of record) |
| AI agents / bots | Supported | Supported |
| Example apps | Tempo Timesheets, Zephyr Scale, SmartDraw | GitHub Copilot, Python, ESLint |
| API rate limits | Forge and Connect rate limits differ; Connect relies on product API quotas. | Marketplace gallery/API limits are not publicly documented as fixed numbers. |
| Links |
Which should you choose?
- Lower complexity: Visual Studio Marketplace (level 2/4).
- Security review: Visual Studio Marketplace skips a formal review; Atlassian Marketplace requires one.
- AI agents: both explicitly support AI agents.