Developer tools & code hosting
Atlassian Marketplace vs GitHub Marketplace
Atlassian Marketplace and GitHub Marketplace both compete in developer tools & code hosting. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Atlassian Corporation | GitHub, Inc. |
| Ecosystem | Developer tools & code hosting | Developer tools & code hosting |
| Category | Developer Tools | Developer Tools |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key, JWT | PAT, JWT |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action | Connector, Workflow action, Bot |
| Monetization | Paid app, Usage-based | Free, Paid app, Usage-based |
| Onboarding fee | $0 | $0 |
| Commission | 15% on paid app sales | 25% on paid Marketplace apps (waived first $1M in some programs) |
| Merchant of Record | Atlassian acts as MoR for Marketplace transactions | GitHub acts as MoR for Marketplace billing |
| AI agents / bots | Supported | Supported |
| Example apps | Tempo Timesheets, Zephyr Scale, SmartDraw | Codecov, Dependabot, Snyk |
| API rate limits | Forge and Connect rate limits differ; Connect relies on product API quotas. | REST and GraphQL rate limits scale with installation and app authentication type. |
| Links |
Which should you choose?
- Lower complexity: GitHub Marketplace (level 2/4).
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.