Developer tools & code hosting
Atlassian Marketplace vs Docker Hub
Atlassian Marketplace and Docker Hub both compete in developer tools & code hosting. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Atlassian Corporation | Docker, Inc. |
| Ecosystem | Developer tools & code hosting | Developer tools & code hosting |
| Category | Developer Tools | Developer Tools |
| Primary auth | OAuth 2.0 | PAT |
| Also supports | API key, JWT | OAuth 2.0 |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action | Connector |
| Monetization | Paid app, Usage-based | Free, Listing fee |
| Onboarding fee | $0 | Verified Publisher is a paid partner program (fees vary) |
| Commission | 15% on paid app sales | No per-image sales; paid content is via program membership/subscription |
| Merchant of Record | Atlassian acts as MoR for Marketplace transactions | Docker (for subscription and program billing) |
| AI agents / bots | Supported | Supported |
| Example apps | Tempo Timesheets, Zephyr Scale, SmartDraw | nginx, postgres, redis |
| API rate limits | Forge and Connect rate limits differ; Connect relies on product API quotas. | Anonymous pulls are capped (roughly 200 per 6-hour window); paid tiers and curated content get unlimited pulls. |
| Links |
Which should you choose?
- Lower complexity: Docker Hub (level 2/4).
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.