General SaaS app marketplaces
AppDirect vs Make
AppDirect and Make both compete in general saas app marketplaces. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | AppDirect, Inc. | Make.com (Celonis SE) |
| Ecosystem | General SaaS app marketplaces | General SaaS app marketplaces |
| Category | General SaaS | General SaaS |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | API key, JWT |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Connector, Workflow action | Connector, Workflow action |
| Monetization | Revenue share, Usage-based, Listing fee | Free |
| Onboarding fee | Negotiated per vendor agreement | $0 (free to list) |
| Commission | Revenue share negotiated per reseller channel | None (no partner rev-share; Make monetizes end-user operation volume) |
| Merchant of Record | AppDirect or reseller partner acts as MoR depending on channel | Not applicable |
| AI agents / bots | Not a focus | Supported |
| Example apps | Microsoft 365 (via telco resellers), Norton Security, Constant Contact | Google Sheets, OpenAI, Airtable |
| API rate limits | Rate limits vary per reseller storefront integration. | Varies by plan; Make meters operations (per-run module executions) and API calls per subscription tier. |
| Links |
Which should you choose?
- Lower complexity: Make (level 2/4).
- Security review: both require a formal review.
- AI agents: Make explicitly supports AI agents.