Developer tools & code hosting
JetBrains Marketplace vs Visual Studio Marketplace
JetBrains Marketplace and Visual Studio Marketplace both compete in developer tools & code hosting. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | JetBrains s.r.o. | Microsoft Corporation |
| Ecosystem | Developer tools & code hosting | Developer tools & code hosting |
| Category | Developer Tools | Developer Tools |
| Primary auth | PAT | PAT |
| Also supports | OAuth 2.0 | JWT |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Not required |
| Integration types | Extension | Extension |
| Monetization | Free, Paid app, Revenue share | Free |
| Onboarding fee | $0 | $0 |
| Commission | 15% of the sale price (contractually capped at a maximum of 25%) | 0% (no built-in payments; publishers handle any monetization themselves) |
| Merchant of Record | JetBrains acts as reseller/MoR (handles billing, VAT, payouts) | None (no merchant of record) |
| AI agents / bots | Supported | Supported |
| Example apps | GitHub Copilot, .ignore, Key Promoter X | GitHub Copilot, Python, ESLint |
| API rate limits | No publicly fixed rate limits for the Marketplace API. | Marketplace gallery/API limits are not publicly documented as fixed numbers. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: Visual Studio Marketplace skips a formal review; JetBrains Marketplace requires one.
- AI agents: both explicitly support AI agents.