Productivity & collaboration suites
Google Workspace Marketplace vs Slack App Directory
Google Workspace Marketplace and Slack App Directory both compete in productivity & collaboration suites. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Google LLC | Slack Technologies, LLC |
| Ecosystem | Productivity & collaboration suites | Productivity & collaboration suites |
| Category | Workspace | Workspace |
| Primary auth | OAuth 2.0 | OAuth 2.0 |
| Also supports | API key | Webhook |
| Complexity | Advanced (L3) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Widget, Bot | Bot, Workflow action, Connector |
| Monetization | Free, Paid app, Usage-based | Free, Paid app, Usage-based |
| Onboarding fee | $0 | $0 |
| Commission | 0% direct; billing handled by developer | 0% direct; billing handled by developer |
| Merchant of Record | Developer is MoR | Developer is MoR |
| AI agents / bots | Supported | Supported |
| Example apps | DocuSign for Google Workspace, Lucidchart, Zoom for Google Workspace | Google Drive for Slack, Asana for Slack, Zoom for Slack |
| API rate limits | Per-project and per-user quotas across Workspace APIs, managed via Google Cloud Console. | Tiered rate limits per method, enforced per workspace and per app. |
| Links |
Which should you choose?
- Lower complexity: Slack App Directory (level 2/4).
- Security review: both require a formal review.
- AI agents: both explicitly support AI agents.