Developer tools & code hosting

GitHub Marketplace vs JetBrains Marketplace

GitHub Marketplace and JetBrains Marketplace both compete in developer tools & code hosting. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.

Attribute
VendorGitHub, Inc.JetBrains s.r.o.
EcosystemDeveloper tools & code hostingDeveloper tools & code hosting
CategoryDeveloper ToolsDeveloper Tools
Primary authOAuth 2.0PAT
Also supportsPAT, JWTOAuth 2.0
ComplexityModerate (L2)Moderate (L2)
Security reviewRequiredRequired
Integration typesConnector, Workflow action, BotExtension
MonetizationFree, Paid app, Usage-basedFree, Paid app, Revenue share
Onboarding fee$0$0
Commission25% on paid Marketplace apps (waived first $1M in some programs)15% of the sale price (contractually capped at a maximum of 25%)
Merchant of RecordGitHub acts as MoR for Marketplace billingJetBrains acts as reseller/MoR (handles billing, VAT, payouts)
AI agents / botsSupportedSupported
Example appsCodecov, Dependabot, SnykGitHub Copilot, .ignore, Key Promoter X
API rate limitsREST and GraphQL rate limits scale with installation and app authentication type.No publicly fixed rate limits for the Marketplace API.
Links

Which should you choose?

  • Lower complexity: both at level 2/4.
  • Security review: both require a formal review.
  • AI agents: both explicitly support AI agents.