Service & helpdesk platforms
Freshworks Marketplace vs Intercom App Store
Freshworks Marketplace and Intercom App Store both compete in service & helpdesk platforms. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Freshworks Inc. | Intercom, Inc. |
| Ecosystem | Service & helpdesk platforms | Service & helpdesk platforms |
| Category | Helpdesk | Helpdesk |
| Primary auth | API key | OAuth 2.0 |
| Also supports | OAuth 2.0 | API key |
| Complexity | Moderate (L2) | Advanced (L3) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action | Embedded app, Connector, Bot, Workflow action |
| Monetization | Free, Paid app, Usage-based | Free, Paid app, Revenue share, Listing fee |
| Onboarding fee | $0 | None to list |
| Commission | 0% direct; billing handled by developer | App Partner Program terms are negotiated, not publicly published |
| Merchant of Record | Developer is MoR | Partner-managed pricing for paid apps |
| AI agents / bots | Not a focus | Supported |
| Example apps | Jira for Freshdesk, Slack for Freshservice, QuickBooks for Freshdesk | Salesforce, Stripe, Jira |
| API rate limits | Per-account API rate limits vary by Freshworks product plan. | Rate limits are enforced per app/workspace and vary; not published as a single fixed number. |
| Links |
Which should you choose?
- Lower complexity: Freshworks Marketplace (level 2/4).
- Security review: both require a formal review.
- AI agents: Intercom App Store explicitly supports AI agents.