Service & helpdesk platforms
Freshworks Marketplace vs Front App Marketplace
Freshworks Marketplace and Front App Marketplace both compete in service & helpdesk platforms. Here is how they compare on the factors that decide where a developer should build — authentication, complexity, review, monetization, and merchant of record.
| Attribute | ||
|---|---|---|
| Vendor | Freshworks Inc. | FrontApp, Inc. |
| Ecosystem | Service & helpdesk platforms | Service & helpdesk platforms |
| Category | Helpdesk | Helpdesk |
| Primary auth | API key | OAuth 2.0 |
| Also supports | OAuth 2.0 | API key |
| Complexity | Moderate (L2) | Moderate (L2) |
| Security review | Required | Required |
| Integration types | Embedded app, Connector, Workflow action | Embedded app, Connector, Workflow action |
| Monetization | Free, Paid app, Usage-based | Free, Revenue share |
| Onboarding fee | $0 | None to list |
| Commission | 0% direct; billing handled by developer | No storefront cut; partners monetize their own SaaS and via referrals |
| Merchant of Record | Developer is MoR | Not applicable (Front does not act as MoR for third-party apps) |
| AI agents / bots | Not a focus | Supported |
| Example apps | Jira for Freshdesk, Slack for Freshservice, QuickBooks for Freshdesk | Salesforce, Aircall, HubSpot |
| API rate limits | Per-account API rate limits vary by Freshworks product plan. | Core API defaults around 50 requests/minute and scales by plan (up to 200 on Enterprise), with per-resource burst limits. |
| Links |
Which should you choose?
- Lower complexity: both at level 2/4.
- Security review: both require a formal review.
- AI agents: Front App Marketplace explicitly supports AI agents.